User Experience Design (BDes)

Combine your interest in design and technology and learn how to make a person’s experience with a product, service or environment a positive one. Gather information about people and their needs, and then design solutions to help them. User experience (UX) design principles can be applied to the web, 3D and immersive environments, processes and even services. You could work in tech, finance, medicine, education, entertainment and more sectors.


2020 graduates who secured employment or went on to postgraduate studies


Laurier ranks in the top 6 percent of universities worldwide*


students who gained hands-on learning experiences at Laurier in 2019/20

*Center for World University Rankings (CWUR)


Format: full time or part time      Duration: four years     Start: September (fall term) and May (spring term)    OUAC code: UUE
Ontario High School Admission Requirements
  • Minimum admission range: low 70s.
  • Competitive admission range based on last year’s admitted students: mid 80s.
  • English at 70%.
Canadian Admission Requirements (Outside of Ontario)

Students applying to this program from a Canadian province outside of Ontario are encouraged to review our course equivalents by province chart. This chart will show you what courses from your province are equivalent to the admission requirements listed under Ontario High School Admission Requirements.

International Admission Requirements

Students applying to this program from an international curriculum are encouraged to review our curriculum-specific requirements; you must also meet all program-specific requirements listed under the Ontario High School Admission Requirements section.

English-Proficiency Requirement

Laurier's language of instruction is English, and so we may require you to provide evidence of your English proficiency to help make sure you experience success in your academic courses.

Your three most recent years of full-time education must be in English without taking any ESL (English as a Second Language) courses. If you do not meet this requirement, you must provide evidence of your English proficiency.

We reserve the right to request an English-language test from any applicant.

If you do not meet Laurier's English proficiency requirement but are academically qualified for your program, you may be eligible for a conditional offer of admission.

Laurier English and Academic Foundation (LEAF) Program

The Laurier English and Academic Foundation (LEAF) program is an academic English program for Laurier applicants who have to prove English proficiency. If you have received an offer to Laurier with a condition to meet our English- proficiency requirement, you can meet that condition by successfully completing the LEAF program.

College Pathways

Completed the first year of a college program:

  • Minimum admission average of 70% for part-time studies in a Bachelor of Design (BDes) program.
  • Minimum admission average of 75% for full-time studies in a BDes program.

Completed a two-year diploma or two years of a three-year advanced diploma:

  • Minimum admission average of 70% for part-time studies in a BDes program.

Completed a two to three-year advanced diploma:

  • Minimum admission average of 70% for full-time studies in a BDes program.
Note: Possession of the minimum admission average does not guarantee admission. Unless otherwise noted, you are considered for admission into full-time studies.
Other Admission Requirements

Visit our admission requirements section to find specific requirements for university students, indigenous applicants, mature learners, homeschooled applicants, senior citizens, refugees, and more. 

Program Details

What is User Experience Design?

User experience (UX) designers are trained professionals who understand how to ensure that the entire experience a person has with a product, service, environment or message is a positive one.

UX designers employ a wide range of methods for:

  • Gathering information about users and their tasks;
  • Analyzing user needs;
  • Creating design solutions;
  • Iterating designs through testing and evaluation; and
  • Measuring efficiency, effectiveness and satisfaction.
UX professionals are in high demand and have been ranked among the top 10 best jobs. This is likely due to the fact that UX professionals are valuable in a wide range of industries including retail, medicine, technology, finance, education and government.

About User Experience Design at Laurier

We teach UX design from a broad perspective that includes digital solutions such as apps, as well as services, products, and spaces. Students learn both the theory and tools used by UX designers and receive hands-on training in psychology and UX research methods, design thinking, business strategy, prototyping and wireframing, usability testing, interface design, storyboarding, graphic design, web prototyping and more.

You'll start building your portfolio from your first semester in the program and work on real projects with clients from industry, government and community organizations. A full 12-month co-op opportunity is available after the student's third year.

Program Options and Courses

Options and Minors

These are a few of the many popular academic opportunities which allow you to dive deeper into your major area of study or broaden your knowledge:

  • Entrepreneurship Option
  • Game Design and Development Specialization
  • Indigenous Studies Minor
  • Leadership Minor/Option
  • Media Studies Option
  • Psychology Minor

Check out other options to enhance your degree.

Sample First-Year Courses

  • Design Thinking
  • Digital Technology Lab
  • Graphic Design I
  • UX Strategy
  • 3.0 elective credits

Sample First-Year Electives

  • Introduction to Forensic Science
  • Introduction to Law and Society I
  • The Future of Work

Sample Upper-Year Courses

  • Design in Immersive Spaces
  • Graphic Design Studio II
  • Interaction Design II

Similar Programs


students at whiteboard

Co-op is a way to integrate what you are learning in the classroom with practical experience in your field of study. Build your resume, earn money, develop your network, and graduate with work experience.

You are required to apply for admission to co-op at the beginning of third year and participate in a competitive entry process. As a student in this program, you will be eligible to complete paid work terms lasting 12 to 16 months.

Interested? Learn more about co-op.

Tuition and Scholarships

Getting a university education is an investment in your future.

At Laurier, we take financial health seriously by providing a wide variety of funding opportunities for you throughout your degree, such as scholarships and bursaries, and by equipping you with the skills to manage your finances effectively in the years to come.


"Professors have relevant industry experience, promote discussion and the exchange of valuable ideas and information amongst peers. Something incredibly important to me personally is the type of environment I'm in — the Design Studio is an incredible space that fosters creativity and encourages students to work on big ideas and spread themselves out to really make sure they're communicating their ideas to the best of their abilities."

Joel Schellenberger, User Experience Design student

Quote Image

"Nafisa Tasnuva was the successful candidate that we hired for the internship. Our board and staff are so excited by the work she has completed that we plan to hire her part-time to continue doing some work for us this fall."

Jane Angus, Chief Executive Officer at Contact Brant, a not-for-profit social service agency

Your Career Awaits

It’s not only about the journey; it’s about the destination. Let us help you get to where you’re going.

Here are just some examples of our graduates' destinations. What’s yours?

Sample Career Options

Note: Additional training and education may be required.

  • user experience designer
  • user researcher
  • information architect
  • interaction designer
  • lead designer
  • marketing director
  • senior user experience consultant
  • startup lead
  • usability analyst
  • visual designer
  • web content designer

Explore more careers.

Support After Graduation

Alumni for life means that you have access to Career and Employment Support offered at Laurier for your entire career.

Brantford Campus

The Brantford campus is woven into the downtown core of the City of Brantford and is home to more than 3,000 students. Close to great walking and biking trails, you get the best of both worlds.

There are many ways to tour our Brantford campus, whether that's on a guided tour with one of our Laurier student ambassadors, on your own using virtual reality, or even on-demand through one of our pre-recorded tours. See our campus spaces and start to picture yourself at Laurier.

"The thing I enjoy most about this program is being able to apply what I know with amazing opportunities both in classroom and outside of it. I love how what we learn can be applied to anything we’re passionate about. I would definitely recommend this program to anyone who wants to take a design approach to solve complex problems from various industries and sectors."

Sidhant Kapahi, User Experience Design student