Term 1

• MS700: Univariate and Multivariate Statistics
• BU800: Fundamentals of Behavioural Research
• One approved elective course (e.g., Marketing Theory, Social Psychology, Advanced Multivariate Analysis, Business Analytics, Econometrics, etc.)

Term 2

• Two of the following four:
  • BU822: Marketing Strategy
  • BU842: Consumer Behaviour
  • BU852: Service and Relationship Marketing
  • BU862: Research in Brand and Product
• One approved elective course (e.g., Marketing Theory, Social Psychology, Advanced Multivariate Analysis, Business Analytics, Econometrics, etc.)

Term 3

• MS795: Major Research Paper

In the second term of the MSc in Management program, you may apply to the PhD in Management program with a concentration in Marketing. Should you be accepted, you will be given course credit for successfully completed courses cross-listed in both the master's and PhD programs.

• MS700: Univariate and Multivariate Statistics
• BU800: Fundamentals of Behavioural Research
• BU804: Organizational Behaviour
• BU814: Human Resource Management
• MS795: Major Research Paper
• two approved electives

If you enrol in our MSc in Management: OB/HRM program, you can expect:

• A solid foundation in theoretical perspectives relevant to OB and HRM.
• Exceptional statistical and methodological training including research methods, research design and quantitative analyses.
• The opportunity to conduct your own research under the guidance of one of our faculty supervisors.

If you are admitted into the PhD in Management program with a concentration in the OB/HRM field, you will be given course credit for successfully completed courses cross-listed in both the master's and PhD programs.

• For the OB/HRM field, you need an undergraduate (honours) degree in business, or other field relating to OB/HRM such as psychology or sociology.
• For the Marketing field, you need an undergraduate (honours) degree in business/commerce, or other field relating to Marketing such as psychology, economics or sociology. Prior work experience in marketing or in a related area is not required but desirable.
• A minimum B+ average in your undergraduate studies.
• A GMAT score of at least 650 or a GRE score of at least 305. Please note that the GMAT/GRE requirement is mandatory for the application and cannot be waived.
• Proficiency in English.
• Applications are reviewed by the graduate program committee, which considers all prior university grades, statement of interest, an academic writing sample, and letters of reference.

Applications will be considered until the program is full.

After you have submitted your OUAC application, paid the non-refundable application fee, and Laurier has received your application, you'll receive an email from gradadmissions@wlu.ca advising you to upload the additional required documentation to Laurier’s Online Registration and Information System (LORIS).

Please note, the application process and the uploading of supplemental documentation, which includes references, typically takes two weeks. To avoid disappointment, apply early.

An application for admission to our MSc in Management program must include:

• The OUAC Application Summary, which is generated after you complete your OUAC application (log back in to OUAC to retrieve it).
• Transcripts of all undergraduate and graduate work.
• A completed statement of intent.
• An official GMAT result (minimum score of 650).
• A resume of your academic and work experience. Include a history of your publication and scholarly paper activity and any other information you feel will interest the admissions committee.
• A sample of your scholarly writing (10-20 pages in length). This may be a paper written for a senior undergraduate course.
• Completed reference forms. Two academic references are required. Note: Reference forms are electronically submitted to Laurier by the referee and do not need to be uploaded.

Visit our Graduate Admissions Toolkit for more information about applying.

Proficiency in written and spoken English is essential to graduate studies at Laurier. Applicants whose language of instruction during their previous postsecondary education was not in English must submit evidence of proficiency in English. If applicable, results from accepted testing services must be uploaded to LORIS.

Nicole Coviello
Professor
Lazaridis Research Professor

• marketing strategy
• international marketing
• entrepreneurship
• innovation management

Tripat Gill
Associate Professor
Canada Research Chair (Tier 2) in Market Insight and Innovation

• consumer behaviour
• innovation adoption
• branding
• evolutionary psychology

Hae Joo Kim
Assistant Professor

• consumer behaviour
• nonconscious processes
• social marketing

Kalyani Menon
Associate Professor
Area Coordinator, Marketing

• consumer behaviour (consumption emotions, interpersonal interaction, word of mouth)
• services marketing
• consumer welfare

Chun (Martin) Qiu
Associate Professor

• retailing management
• competitive strategies
• pricing
• online and mobile marketing

Chatura Ranaweera
Associate Professor

• customer service provider interactions
• customer loyalty and engagement
• word of mouth behaviour
• consumer well-being
• value creation and destruction
• B2C and B2B relationships
• and survey research

Fang Wang
Professor

• marketing strategy
• long-term marketing productivity
• e-commerce
• big data analytics

Sarah J. S. Wilner
Associate Professor
Laurier Chair in Brand Communication

• product development
• innovation and design
• marketing and brand management
• consumer culture
• consumer experience
• qualitative methods

Ammara Mahmood
Assistant Professor

• digital marketing
• social media
• consumer behaviour
• branding and crowdfunding

Ping Zhao
Assistant Professor

• customer relationship management
• social network
• internet and mobile marketing
• customer analytics

Dan Brady
Assistant Professor

• the study of healthy work
• decreasing workplace mistreatment
• conflict management

Greg Irving
Professor

• employee attitudes
• employee psychological contracts
• organizational socialization   

"My research interests centre on the processes by which individuals move from being organizational outsiders to insiders. To that end, I examine the role of factors such as the impact of Realistic Job Previews (RJPs) and applicants’ pre-entry expectations on their post-entry adjustment. Although post-entry adjustment can mean many things, my interests focus primarily on employee attitudes toward the organization (e.g. organizational commitment) and behaviours (e.g. turnover). I am also interested in the ways that organizations can facilitate the transition from outsider to insider via activities such as organizational socialization and the development of psychological contracts."

Lisa Keeping
Professor

• processes and outcomes of performance evaluations
• employee selection
• leadership   

"Employee performance reviews are conducted by most organizations on an annual or semi-annual basis, often at great time and expense. Interestingly, research indicates that managers and employees alike find performance evaluations to be among the most disliked aspects of their jobs. My research examines the process and outcomes of performance evaluations from the perspective of both managers conducting the evaluations and employees being evaluated. Some of the issues I examine are why managers deliberately provide evaluations of employees that they know to be inaccurate as well as the reactions employees have to receiving performance feedback. The approach I like to take to research is to examine what are largely considered to be human resource issues by applying theories and concepts from organizational behaviour. Secondary areas of interest to me are leadership and employee selection."

Catherine K. Lam
Associate Professor

• social comparison
• leadership
• interpersonal relations

"My research theme revolves around understanding social exchange relationships among employees and between leaders and members. As major part of this theme, I am interested in understanding the impact of positive and negative leadership styles on employees through multiple theoretical lenses."

Lindie Liang
Assistant Professor

• Leadership
• Emotions
• Mindfulness
• Motivation
• Workplace aggression

“My research interests can be broadly classified into three overlapping areas: leadership, workplace aggression, and emotions. In my research, I apply motivational theories to answer the questions when and why employees behave in certain ways. For example, I am interested in exploring why leaders mistreat their employees, what emotions leaders experience after mistreating their employees, and why mistreated employees behave badly. My other research interests include mindfulness, conflict in the workplace, and ostracism."

• personality
• testing
• faking   

"My research interests focus on the use of personality variables in the workplace. I am interested in questions such as, 'What personality variables predict important individual and organizational outcomes such as performance and retention?' and 'What is the best way to measure personality variables in the face of such threats as applicant faking?'"

Simon Taggar
Professor

• Creativity and Innovation
  
• Teamwork
• Leadership
• New Venture Teams
• Strategic Human Resources Management

"Much of my research is on understanding and predicting team performance, especially when that performance relates to team creativity and innovation. I am interested in what team members bring to their team (inputs) and how that affects team dynamics. I have examined team member gender, personality, intelligence, cultural values, attitudes, entrepreneurial passion and leadership skills as team inputs. In terms of team dynamics, I have examined collective beliefs, values and attitudes that emerge when team members work together to achieve a common goal. In particular, I am interested in understanding why highly capable team members sometimes develop a team that performs poorly and why mediocre team members sometimes create a high performing team. Lastly, I am interested in the organizational culture that surrounds teams and how that culture influences team performance."

Timothy Wingate
Lecturer

Yujie (Jessie) Zhan
Associate Professor

• emotional regulation
• work stress and well-being
• employee retirement

"My research interests include two streams: emotion regulation and retirement. My research on emotion regulation mainly concerns service employees who are required to express a cheerful emotion when they are interacting with clients or customers. I am particularly interested in how service employees react to difficult customers and why they use different strategies to regulate their emotions. My interest in retirement research is stimulated by the aging trend of population. My research aims to explore factors that impact older employees’ retirement decision and retirement adjustment process."