AI is changing how organizations make decisions and create value from data. The Lazaridis Master of Science in Management Analytics (MMA) equips you with the skills to use emerging tools to change data into the information that drives decisions across the business.
Through case-based learning and industry engagement, you'll develop the technical, analytical and communication skills needed to turn data into meaningful insights and business solutions while learning to work with the AI tools shaping the future of business. You'll combine business knowledge, analytics fundamentals and emerging AI technologies to build a portfolio of projects that will provide the scaffolding for an impactful career.
Built at the intersection of business, analytics and AI, the program prepares graduates to apply analytics and AI in real-world settings, helping organizations solve complex challenges and make better decisions.
Analytical thinking remains the most sought-after core skill among employers.
Data analytics is AI’s #1 application.
Canadian business AI adoption doubled year over year.
We're here to help you explore your options and find the right program for your goals. Sign up to receive program information, resources and key dates to help you plan your next steps.
Domestic Applicants: Upon signing up for more information you will have access to request a pre-application consultation with our Lazaridis Graduate Recruiters.
International Applicants: Upon signing up for more information you will first be invited to attend a virtual information session before scheduling a pre-application consultation.
Study in one of only six Ontario business school programs recognized by The Vector Institute, a globally respected leader in artificial intelligence research, innovation and adoption. This recognition reflects the progams leadership in applying AI to data-driven business decision-making.
The Lazaridis MMA program is available in both full-time and part-time formats. Courses are delivered through a combination of in-person, virtual-synchronous, and hybrid learning experiences.
The Lazaridis MMA is organized around 4 pillars: Artificial Intelligence (AI), Data Management (DT), Business Knowledge (BU), and Experience (EX).
Term 1: (Fall)
Term 2: (Winter)
Term 3: (Spring)
Term 1: (Fall)
Term 2: (Winter)
Term 3: (Spring)
Term 4: (Fall)
Term 5: (Winter)
Term 6: (Spring)
Advance your career in finance and analytics with an integrated Master of Science in Management Analytics (MMA) and Master of Finance (MFin) double degree program. Over 20 months, you’ll graduate with two master’s degrees and knowledge in advanced financial theories with data analytics, preparing you to address complex financial challenges using sophisticated analytical tools.
The Lazaridis MMA program is organized around 4 pillars:
Artificial Intelligence, Data Management, Business Knowledge, and Experience.
Develop the skills and confidence to leverage AI in today's business environment. Through courses such as Machine Learning for Business (MGTA601), Business Applications of Artificial Intelligence (MGTA611), and Decision Making with Analytics (MGTA613), you'll learn how to identify opportunities for AI, evaluate emerging technologies, and use data-driven insights to make better decisions. By the end of this pillar, you'll be prepared to drive innovation and create value within your organization.
Build the expertise to confidently work with the data that powers modern business. Through courses such as Data Visualization and Communication with Spreadsheets (MGTA602), Data Management in Organizations (MGTA603), and Legal and Ethical Issues in Data Analytics (MGTA612), you'll learn how to organize, analyze, and communicate data insights while navigating the legal and ethical responsibilities that come with data-driven decision making. These skills will help you lead with confidence in an increasingly data-centric world.
Value generation with AI only happens when we know enough to ask the right questions, recognize a strong answer, and translate it into real business outcomes.
Students select a set of three electives from a wide variety of courses under the guidance of the program director, to build expertise in their chosen area of interest. Choose from one of our suggested course groupings or create your own path.
Marketing Analytics Focus:
Financial Analytics Focus:
Management Focus:
Build a portfolio of real-world experience in the field. Employers increasingly expect even entry-level employees to hit-the-ground running and be able to bring new AI driven tools into value-producing use immediately. Experience helps.
Through a series of field project courses, you will build a portfolio of accomplishments in all aspects of designing and executing data drive projects. Our alumni routinely discuss these projects as being critical to their future success.
MGTA621: Field Project I & MGTA622: Field Project II
The field project is a cornerstone of the MMA experience. Over eight months, you'll work as part of a small team to solve a real analytics challenge for an organization. You'll engage directly with industry stakeholders to understand their business needs, define project objectives, develop a data-driven solution, and implement recommendations.
Recent company partners have included Bristol Gate Capital Partners, Double C, Navblue, North York Harvest Food Bank, Peterborough Regional Health Centre, RunWithIt Synthetics, Standard Media Index, and TransX. Students projects have focused on areas such as dashboard development and data visualization, data management analysis, economic analysis, forecasting, predictive analytics and machine learning, and process optimization.
Working with your peers, faculty members, and industry partners, you'll gain experience in stakeholder management, project planning, data analysis, communication, and solution implementation. By the end of the project, you'll have completed a substantial piece of work that can be showcased in your professional portfolio and discussed with future employers.
MGTA623: AI Consulting and Entrepreneurship (Pending Senate Approval)
Developed in partnership with the Lazaridis Startup Lab, this course allows you to pursue either an AI consulting project or an entrepreneurial venture. In the consulting stream, you'll work with a client to identify a business opportunity and develop an AI-enabled solution to address it. In the entrepreneurship stream, you'll move from problem identification through ideation, validation, and prototyping as you develop your own AI-enabled business concept.
Both pathways provide mentorship from academic and industry experts and culminate in a portfolio-ready project. Students pursuing the entrepreneurship stream will also retain ownership of the intellectual property created through their work, allowing them to continue developing their venture beyond the program.
Employers increasingly expect even entry-level employees to hit-the-ground running able to bring new AI driven tools into value-producing use immediately. Experience helps.
The field project is a critical part of the Lazaridis MMA experience. Over eight months, you will work with a team of your peers to solve a company’s real analytics problem. You’ll work with your fellow students to gain a deep understanding of how the company works build a proposal and implement a solution. You’ll need to communicate and work-with industry stake-holders to ensure that what you build does the job that it needs to.
Working with 3-4 fellow students, you'll prepare a proposal to address underlying managerial issues in the company or organization. In your proposal, you'll address the issue, formulate a well-defined problem from an analytical point of view, and propose a data-driven solution.
After you submit your proposal to your course director and industry rep, you'll gather the required data to structure your analytical solutions, and you'll design and implement the solution. The experience will culminate in your presentation of the findings to a panel of experts from academia and industry.
Ready to take the next step? Just follow our three-step admission process. We'll walk you through how to apply and get set for your first day as a grad student.
The first consideration deadline is Dec. 1*, at which time the admissions committee will review completed applications. Following the early deadline, the admissions committee considers applications on a rolling basis. Offers of admission are awarded to successful candidates until the program is full.
After you have submitted your OUAC application, paid the non-refundable application fee, and Laurier has received your application, you'll receive an email from gradadmissions@wlu.ca advising you to upload the additional required documentation to Laurier's Online Registration and Information System (LORIS).
For our Master of Science in Management Analytics program, you must include:
*Note: Your application should be complete (OUAC application completed and supplemental documents and references submitted) by this date. This process normally takes at least two weeks. Please apply through OUAC as early as possible.
Proficiency in written and spoken English is essential to graduate studies at Laurier. Applicants whose first language is not English and who have not completed an undergraduate or graduate degree at an institution where English is the language of instruction are required to provide evidence of English language proficiency. Normally this evidence is a score of at least 100 in TOEFL or at least 7 in IELTS. If applicable, results from accepted testing services must be uploaded to LORIS.
Questions? Contact LazaridisRecruiters@wlu.ca.
The AACSB accreditation is based on a portfolio of performance metrics and that includes high quality teaching, high quality research and a high quality environment that we provide for our students.
Regardless of the type of graduate degree program you intend to pursue, financial planning is important. At Laurier, we want to provide you with as much information as possible about a variety of scholarship and funding opportunities and equip you with the skills to manage your finances effectively in the years to come.
|
Student |
Per Term |
Total |
|---|---|---|
|
MMA Full-Time (Domestic) |
$9,935.66 |
$29,806.98 |
|
MMA Full-Time (International) |
$18,798.00 |
$56,394.00 |
|
MMA Part-Time (Domestic) |
*Pending Senate Approval |
|
*Tuition fees are reviewed each spring and are subject to change. Wilfrid Laurier University may revise tuition and program details without notice.
We are pleased to offer a limited number of entrance scholarships, ranging from $5,000 to $10,000, for outstanding applicants. All applicants are automatically considered. Scholarships will be awarded based on academic excellence; no additional application is required.
Laurier students have an opportunity to be matched with scholarships, awards and bursaries by filling out the General and Faculty-specific Profile at the start of their program. We encourage all students to apply early to be considered for endowed scholarships, bursaries and awards. Learn how to Apply for Endowed Scholarships, Bursaries and Awards.
Please note: Students in the Master of Science in Management Analytics program are eligible for funding through the Ontario Student Assistance Program (OSAP).
“My experience in the Lazaridis MMA program was immeasurably helpful in preparing me for my new career. It helped me shift my career path from pure accounting to the data analytics field and provided me with practical management skills.”
Grace Wu (MMA ’21), Ecommerce Fraud Strategy Analyst, Canadian Tire Bank
Whether you’re continuing your academic journey or transitioning from the workforce, Laurier’s Career Centre is here to help you thrive. We provide guidance to explore career paths both within academia and beyond. From crafting standout resumés, CVs, and cover letters to mastering effective job search strategies, we offer resources tailored to your needs.
As a graduate student, your schedule is full – but investing in career development during your studies can set you up for long-term success. Let us help you build the skills and confidence you need to transition seamlessly into your professional career.
Here's an overview of the Laurier Career Centre and MMA program features that will help you land that next promotion.
Businesses need skilled workers who can adapt, analyze and use data to advance stategy. If you're already good at math and statistics, this degree will add the practical management-analytics skills you'll need to advance your career.
Master the knowledge and skills required in the field through case-analysis, in-class projects and a two-term project. Upon graduation, you will be able to:
A background in managemen analytics can open doors to a number of exciting, future-focused industries, including:
Business Services
Consumer Services
Analytics Field
Consulting Field
Big Data/AI Field
Connect with our graduate program recruiters, Brenda Burns and Victoria MacKenzie:
LazaridisRecruiters@wlu.ca
For applications in progress and enrolled students only:
LazaridisGradPrograms@wlu.ca
Michael Pavlin, PhD
Associate Professor, Operations and Decision Sciences
William Birchall Chair in Management Analytics
View a complete list of all faculty and staff in the Lazaridis School of Business and Economics.
Thinking about applying? Domestic applicants can book an on-demand one-on-one pre-application consultation with us anytime.
International applicants need to attend a virtual information session before scheduling a one-on-one consultation.
All applicants will get helpful updates, resources and support to guide them through the process.
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