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    Laurier Strategy
    • Action Plan

    Strategic Action Plan

    The Laurier Strategic Action Plan 2024-2028 is a focused task list underpinned by the mission and vision set in the Laurier Strategy.

    The Action Plan highlights four Focus Areas, supported by two Foundations for Success, to align the work of the university’s departments on shared objectives and goals, with measurable annual targets.

    Progress legend:

    • Target met:
    • Target in progress:
    • Target not met/metric on hold:

    Foundations for Success

    Operational Effectiveness

    Our People

    Focus Areas

    Enhance Academic Experience

    Elevate Holistic Student Development

    Excel in Research and Innovation

    Enrich Communities and Partnerships

    Focused for a Thriving Future

    Foundations for Success

    Operational Effectiveness

    ELT Lead: Vice-President: Finance and Administration

    Goal

    We will embed metrics, data and evidence into operational decision-making and planning to ensure long-term sustainability, collective accountability and the responsible use of all resources available to the institution.

    Operational Effectiveness Objectives and Targets

    Objectives

    Performance Metrics

    2024-2025 Targets and Results

    2025-2026 Targets1

    2025-2026 Results1

    Challenges/Mitigating Strategies

    2026-2027 Targets

    Support the pursuit of financial sustainability and fiscal strength by strengthening budget practices, generating revenue growth, containing costs, mitigating risks and monetizing assets where appropriate.

    Net income ratio

    Target: 1.5%

    Result: 0.68%

    This has decreased from 3.65% in 23/24 largely due to one-time-only money received in that year. Rolling three-year average at 2.68%

    Maintain 1.5%

    Final figure will be shared following the Board of Governors meeting on Sept. 11, 2026

    N/A

    Maintain 1.5%

    Total expenditure per student

    Target: Establish baseline

    Result: Total expenditures per full-time equivalent student (FTE) = $20,506

    Figures are inclusive of graduate/undergraduate/domestic/international

    Maintain Baseline2

    Final figure will be shared following the Board of Governors meeting on Sept. 11, 2026

    N/A

    Revised Target: Gather data to develop updated baseline for future target development.

    University debt per student

    Target: < $10,000 per student

    Result: $9,047/per student

    Maintain at <$10,000 per student

    $8,519 per student

    N/A

    Maintain at <$10,000 per student

    Successful implementation of Laurier’s Digital Strategy that enhances the way that students, faculty, and staff learn, teach, research and work at Laurier.

    Percentage of projects completed on Digital Strategy Roadmap (2024–2029)

    Target: Increase to 30% from 20%

    Result: 35% complete

    45% complete

    51% complete

    N/A

    63% complete

    ICT Effectiveness Index Rating

    Target: Establish baseline

    Result: Baseline score established as 4.13 on 5-point scale

    Established with focus on strategic alignment, user satisfaction and delivery

    Maintain score above 4.03

    4.13

    N/A

    Maintain score above 4.0

    Optimize the value, efficiency, condition, accessibility and sustainability of space university wide.

    Space per Full-Time Equivalent student

    Target: Maintain 202 SF/FTE

    Result: 202 SF/FTE maintained

    Maintain 202 SF/FTE

    180 SF/FTE

    Challenges: Current financial constraints may limit the pace and extent of capital investments required for optimal space utilization.

    Mitigation: Space optimization study has been completed and disseminated to the Laurier management group.

    Maintain 180 SF/FTE

    Facility Condition Index (FCI)4

    Target: Maintain FCI of 12.6%

    Result: FCI = 11.99%

    When benchmarked against other universities, Laurier is in the top quarter in terms of building condition

    Maintain FCI at or better than 12.6%

    17.6%5

    Challenge: Financial constraints. FCI will continue to increase without higher investment due to aging infrastructure.

    Mitigation: Prioritize use of renewal funds for optimal impact; explore asset monetization strategies such as Energy as a Service with a partner such as Enbridge.

    < 30%6

    Greenhouse Gas (GHG) Emissions

    Target: Reduce by 100 tonnes carbon dioxide equivalent (CO2e)

    Result: 428 tonnes increase in CO2e

    Reduce by 100 tonnes CO2e7

    9,525 tonnes CO2e

    Challenges: External factors, such as an extended and colder winter and changes in Ontario’s electricity grid, have contributed to higher GHG emissions.

    Mitigation:

    • Introduce regular manual meter-reading verification process and implement a formal natural gas metering strategy in FY2026/27 to reduce reliance on estimated billing and improve data accuracy.
    • Advance initiatives outlined in the Energy Conservation and Demand Management Plan.
    • Pursue the capital projects identified in the updated Carbon Reduction Roadmap to support long-term emissions reductions and progress toward the university’s sustainability goals.

    Maintain annual GHG emissions (Scope 1 and Scope 2) at 9,500 tonnes CO2e

    Maximize revenue generation and sustainability of ancillary operations, while maintaining or enhancing the Laurier community experience.

    Ancillary net income

    Target: 1.5%

    Result: 6.48%

    6%

    7.6%

    N/A

    6.7%

    Campus student satisfaction Index8

    Target: 75%

    Result: 72%

    An increase from 68% in the prior year

    75%

    Overall: 75.5%9

    N/A

    Residence: 80%

    Dining Hall Customer Loyalty: 30 Net Promoter Score10

    1 July 1, 2025 – June 30, 2026

    2 Net income ratio is the percentage of total revenue that remains as net profit after paying all expenses (net income/total revenue x 100)

    3 Baseline based on 2024-2025 results: $20,506 per FTE

    4 5-point scale

    5 Facility Condition Index (or FCI) is a standard industry formula used to measure a building’s physical condition by dividing total repair costs by its replacement value.

    6 Current three-year FCI

    7 FCI Benchmarks:
    0% – 10%: Good condition
    11% – 15%: Fair condition
    16% – 30%: Poor condition
    31% – 60% : Critical condition
    61% - 100%: Crisis

    8 FY2026 projected emissions were approximately 8,742 tonnes CO2e, including the target to remove 100 tonnes CO2e.

    9 The Campus Student Satisfaction is a blended score combining Overall Residence Satisfaction and Dining Styles Survey data

    10Housing = 75% & Dining = 76% (3.8/5)

    11 Net Promoter Score Scale:
    -100 to 0: Needs Improvement (deficit in customer loyalty)
    0 to 30: Good (net-positive customer loyalty)
    30 to 70: Excellent (strong customer advocacy)
    70 to 100: World-Class (loyalty leadership)  

    Our People

    ELT Lead: Chief People Officer

    Goal

    We will attract and retain diverse faculty, contract teaching faculty, and staff through enabling performance and professional growth and fostering an engaging, healthy and inclusive working and learning environment for all.

    Our People Objectives and Targets

    Objectives

    Performance Metrics

    2024-2025 Targets and Results

    2025-2026 Targets1

    2025-2026 Results1

    Challenges/Mitigating Strategies

    2026-2027 Targets

    Recruit, hire and retain diverse faculty, contract teaching faculty, and staff with the needed skills, knowledge, and competencies to support the achievement of university and departmental goals.

    Turnover rate2

    Target: Decrease to 10% from 10.6%

    Result: 8.6%

    8.5%

    7.3%

    N/A

    8%

    New Hire Diversity rate3

    (EDI 2.1 & 2.2; Inclusion Indigenization in Indigenous Strategic Plan)

    Target: Increase in representation against current benchmarks for new hires who are racialized, Indigenous, and/or have disabilities

    2023/24:
    Racialized = 21%
    Indigenous = 3.9%
    Disability = 9.1%

    Result:
    Racialized = 26%
    Indigenous = 5%
    Disability = 15%

    New hire diversity targets continue to reflect updated 2021 census data

    Racialized = 25%

    Indigenous = 2%

    Disability = 13%

    Racialized = 18.2%

    Indigenous = 3.5%

    Disability = 7.2%4

    Challenge: Strong competition for diverse talent in the market.

    Mitigation: Audited current recruitment processes, revised recruitment communications and implemented new outreach strategies to attract diverse talent.

    Racialized = 25%

    Indigenous = 2%

    Disability = 13%5

    Encourage and support learning, professional growth and career development and create an engaging and fulfilling employee experience.

    Intention to leave in next 12 months

    Target: Decrease to 22% from 24%

    Result: 15%

    Will be measured again and target set in 2027 (next survey year 2027)

    N/A

    N/A

    Next survey will take place in 2027-28.

    Employee Promoter Score

    (Employees reporting likely to recommend as great place to work)

    Target: Increase to 70% from 68%

    Result: 74%

    Will be measured again and target set in 2027 (next survey year 2027)

    N/A

    N/A

    Next survey will take place in 2027-28.

    Support workplace health, safety, wellbeing, and work-life balance and foster an equitable, inclusive and healthy culture where all can thrive.

    Absenteeism rate6

    Target: 3%

    Result: 3.64%

    3%

    4.13%7

    Challenges: Some areas with high absenteeism (e.g. jobs with significant physical and/or psychological demands)

    Mitigation:

    • promotion of EFAP, wellness supports and programming
    • structured and supportive sick leave management and return to work programs; accommodation programs
    • management training programs to support mentally healthy workplace
    • targeted attendance management programs for high absenteeism areas

    3%

    Vacation Utilization Rate8

    Target: 95%

    Result: 97%

    95%

    95%

    N/A

    95%

    1 July 1, 2025 – June 30, 2026

    2 Permanent employees who left the organization, either voluntarily or involuntarily, as a percentage of permanent headcount. Calendar year 2025.

    3 Percentage of new employees who self-identify as belonging to one or more of the underrepresented groups at Laurier as compared to the external available pool.

    4 Source: 2025 Employment Equity Report & Workforce Analysis, Page 5, Table Column: Self-identification of those hired

    5 Updated to reflect 2021 census data

    6 Absenteeism rate is the percentage of scheduled work time that employees miss due to unplanned absences over a specific period.

    7 Error corrected from previous report; result from last year (calendar year 2024) was 3.64%.

    8 Vacation Utilization Rate measures how much of an employee’s eligible or earned vacation time is actually taken versus how much is left unused.

    Focus Areas

    Enhance Academic Experience

    ELT Leader: Provost and Vice-President: Academic

    Goal

    We will grow and diversify our student body through a variety of entrance pathways, academic programs, and modes of delivery, and will proactively support students for academic success.

    Academic Experience – Students Goals and Targets

    Objectives

    Performance Metrics

    2024-2025 Targets and Results

    2025-2026 Targets1

    2025-2026 Results1

    Challenges/Mitigating Strategies

    2026-2027 Targets

    Offer academic programming that meets the needs and interests of a diverse student body.

    Continue program development and revision work to attract non-traditional students

    Target: Establish baseline

    Assess existing programming

    Result: 32% of students as of Nov. 1, 2024 enrolment count date were admitted through pathways other than direct from Canadian high school (includes international, mature, transfer, and graduate)

    Increase percentage to 34% from 32%

    Target not met2

    Challenge: The failure to meet the 34% target is due to the simultaneous decline in international students and the growth in direct from Canadian high school students. The number of graduate, mature, and part-time students all increased.

    Maintain 32%

    Proactively support all students in achieving academic success, while maintaining high academic standards.

    Undergraduate retention rates from year 1 to year 2

    Undergraduate and graduate graduation rates

    First Step: Retention-focused curriculum assessment

    Target: Completion of curriculum assessment

    Result:

    In progress: 27 program-level curriculum changes aimed at improving undergraduate student retention from Year 1 to Year 2 approved

    In progress: 90 program-level approved curriculum changes aimed at improving undergraduate and graduate graduation rates

    Continue curriculum assessment work with a focus on Year 1 to Year 2 retention and on pathways to graduation.

    Develop recommendations for student advising supports across the university.

    Target met

    N/A

    New performance metric: Undergraduate Year 1 to Year 2 Retention Rate

    Target: Maintain 89%

    Purposefully expand existing efforts to decolonize and diversify the curriculum.

    Successful implementation of the Diversity and Equity Assessment Planning (DEAP) tool

    Target: Establish baseline

    Result: In progress

    Pilot the DEAP tool in one academic unit. If pilot successful, extend the tool to an additional 3 to 5 academic units

    Target met3

    Uptake for the tool from other academic units is unpredictable. This will be mitigated through a careful communications plan and by approaching units who have expressed interest in such a tool or other EDI resources.

    Launch of the DEAP tool to the university community by January 2027.

    Attract and admit students who have the potential to succeed academically who do not have the traditional high school markers associated with university-level success.

    Establishment and completion of work of Access to Education Subcommittee (sub-committee of Strategic Enrollment Management Committee)

    Target: Completion of development and pilot launch

    Result: In progress

    Subcommittee recommendations provided to university

    Target met4

    N/A

    New performance metric: Institutional framework for access developed and communicated to relevant stakeholders by May 2027.

    1 July 1, 2025 – June 30, 2026

    2 32% of students as of Nov. 1, 2025 enrolment count date were admitted through pathways other than direct from Canadian high school (includes international, transfer, and graduate)

    3 The Office of the Associate Vice President: Equity, Diversity, and Inclusion collaborated with Human Resources to fully prepare and customize the DEAP tool for a pilot across three units: academic, administrative and governance.

    4 The Access to Education Sub-Committee of the Strategic Enrolment Management Committee developed five recommendations to advance access and equity across the student experience, from outreach to recruitment, enrolment, retention, and success.

    Goal

    We will recognize, value, and support the contributions and impact of the diverse talent, experiences, and endeavours of our faculty members in each of the interrelated elements of a comprehensive university: research, teaching, and service.

    Academic Experience – Faculty Goals and Targets

    Objectives

    Performance Metrics

    2024-2025 Targets and Results

    2025-2026 Targets1

    2025-2026 Results1

    Challenges/Mitigating Strategies

    2026-2027 Targets

    Recognize and value the service/leadership commitments of faculty members.

    Percentage of Chairs, Program Coordinators, Area Coordinators, and Associate Deans who participate in professional development.2

    Target: Completion of draft guidelines

    Result: Not complete

    50%

    N/A

    This initiative was not addressed in 25/26 due to resource constraints

    Remove metric for 2026-2027 Strategic Action Plan

    Develop resources and implement supports for faculty, librarians, and contract teaching faculty with regard to freedom of expression and academic freedom in the classroom and their research.

    Academic Freedom and Freedom of Expression Committee to continue work and consultations regarding implementation needs

    Target: 5

    Result: In progress

    Spring 2026 finalization of frameworks

    Target in progress3

    N/A

    New performance metric: Present revisions to draft Academic Freedom and Freedom of Expression documents to Senate and socialize finalized documents with Laurier community in the 2026-2027 academic year.

    Percentage of faculty engaged with resources

    Target: Establish baseline

    Result: On hold

    This performance metric for 25/26 is put on hold; finalization of frameworks expected in spring 2026

    N/A

    Target on hold until Academic Freedom and Freedom of Expression resources developed

    Remove metric for 2026-2027 Strategic Action Plan

    Ensure equitable recognition and assessment of faculty members’ service and scholarly contributions as part of the recruitment, promotion and tenure processes. (EDI 3.1; Inclusion Indigenization in Indigenous Strategic Plan)

    Analyze tenure, promotion and appointment data to determine if there are gaps

    Target: Process completed, baseline established

    Result:

    Indigenous: 3.5%

    Racialized: 24.7%

    Living with a disability: 8.8%

    Women: 43.6%

    Minoritized sexual orientation (LGBTQ+): 10.6%

    Minoritized gender: 2.4%

    Completion of analysis

    Target in progress

    Establishing a process for identifying faculty members in underrepresented groups has taken longer than expected.

    Performance metric: Analyze tenure, promotion and appointment data to determine if there are gaps

    Target: Completion of analysis by June 2027

    Develop a culture of continuous development in teaching.

    Percentage of faculty and contract teaching faculty who engage with Teaching Excellence and Innovation resources4

    Target: Establish baseline

    Result: 19,723 total engagements through events, digital media, instructional resources, newsletters, and 1:1 consultations and sessions specific to graduate students

    Increase engagement from baseline of 19,000

    Target met5

    With the hiring of an Educational Developer to focus on serving Brantford and Milton this past year, we are improving our position to sustain and achieve the right balance of available supports across the institution.

    25,000 total engagements

    Develop report on institutional commitment to teaching effectiveness

    Target: Completion of new draft procedures

    Result: In progress, revised plan

    Peer teaching observation project initiated for 25/26 academic year

    Target met

    N/A

    Remove metric for 2026-2027 Strategic Action Plan

    1 July 1, 2025 – June 30, 2026

    2 Service transparency guidelines remain part of the objective and will be developed in the later years of the plan.

    3 Drafts completed; Consultations completed; Review of feedback commenced

    4 Metric is measured by engagements with Teaching Excellence and Innovation (TEI) resources (including TEI produced websites & video/podcast resource views, workshops and presentation participation, and instructor consults) rather than expressed as % of total faculty and Contract Teaching Faculty (CTF) at Laurier in a given year - will review for availability of data for this metric in future years

    5 Total engagements in 2024-25: 19,000; 2025-2026: 23,147 engagements

    Elevate Holistic Student Development

    ELT Leader: Vice-President: Student Affairs

    Goal

    We will foster a community spirit of wellbeing, belonging, pride, and achievement where all students feel connected and thrive in pursuit of their academic and personal goals.

    Holistic Student Development Objects and Targets

    Objectives

    Performance Metrics

    2024-2025 Targets and Results

    2025-2026 Targets1

    2025-2026 Results1

    Challenges/Mitigating Strategies

    2026-2027 Targets

    Strengthen student support and success practices to increase engagement and retention of undergraduate and graduate students.

    Number of inclusive/diverse student services and supports

    (EDI 1.4 & 1.5 Inclusion Indigenization in Indigenous Strategic Plan)

    Target: Establish baseline

    Result: 180+ programs and events

    Maintain baseline of 180+ programs and events

    225+ total events2

    N/A

    Sustain 200+ programs and events

    Respondents who indicated Satisfied or Very Satisfied on Canadian University Survey Consortium (CUSC) Question “Satisfaction with Concern Shown by University”3

    Target: Increase from 60.0% on 2021 Graduating Student report

    Result: 65% on 2024 Graduating Year Student Report

    Middle year respondents who indicated Satisfied or Very Satisfied on CUSC Question “Satisfaction with Concern Shown by University

    Increase from 62% in 2023

    72%

    N/A

    Increase from 76% (2025 survey results) the number of senior year students who rate their entire educational experience as excellent or good in the National Survey of Student Engagement.

    Respondents who indicated Excellent or Very Good on Canadian Graduate and Professional Student Survey (CGPSS) Question “Your student life experience at this university”

    Target: Increase from 31.3% on 2022 report

    Result: 40% on 2025 report

    Will be measured again and target set in 2027, the next survey for CGPSS

    N/A

    N/A

    Will be measured again and target set in 2027 (reported in 2028), the next survey for CGPSS

    Advance communication strategies and delivery methods to create efficient pathways to access student services and supports.

    Satisfaction results from student communication survey

    Target: Establish baseline

    Result: 89% of survey respondents agree that “Laurier does a good job communicating with students.”

    Maintain satisfaction level of 89%

    93%4

    N/A

    The survey will not be done in 2026-2027

    Maintain and enhance multi-campus physical infrastructure to ensure we can provide exceptional opportunities for students to be engaged and connected to a community and promote wellbeing.

    Student non-curricular space per full-time equivalent student by campus

    Target:

    Waterloo: maintain 14.96 SF/FTE Student

    Brantford: maintain 41.71 SF/FTE Student

    Result: Maintained existing square footage

    Waterloo: maintain 14.96 SF/FTE student

    Brantford: establish ongoing benchmarks as Brantford Vibrancy project continues

    Waterloo: 18.85 SF/FTE5

    Brantford: 38.57 SF/FTE6

    N/A

    Waterloo: Maintain 18.85 SF/FTE

    Brantford: Maintain or lower based on progress on infrastructure consolidation

    Facility condition index (FCI) for athletics/recreation

    Target: Forthcoming

    Result: Three-year FCI for YMCA, AC, and Stadium: 2.97%

    Maintain three-year FCI for Laurier-Brantford YMCA, Athletics Centre (Waterloo) and Stadium (Waterloo) at 2.97%

    Three-year FCI is 7.41%

    Challenge: The collective Athletics Three -Year FCI combines the fair condition of the Athletic Complex and Stadium complex with the much newer Brantford YMCA, resulting in an FCI of “Good.” While a minimal increase in FCI is expected for 2027, significant increases are expected as years progress without significant investment.

    Mitigation: The expected FCI increases will be mitigated when the new stadium building tentatively opens in 2031. In the meantime, the rising FCI will be mitigated somewhat by planned investments in the Athletics Complex.

    < 15%

    Facility condition index for student housing

    Target: Forthcoming

    Result: Three-year FCI for total residence portfolio: 15.26%

    Maintain three-year FCI for total residence portfolio at 15.26%

    Three-year FCI is currently 15.82%.

    Challenge: The residence portfolio’s FCI is expected to see further increases, with increasing facilities renewal required each year, culminating in substantial increase in 2029 without significant investment.

    Mitigation: The asset monetization strategy will provide funding to renovate and improve Laurier’s aging housing stock. Until the new residences are completed and provide additional funding, the FCI of the existing stock may increase subject to availability of capital.

    < 30%7

    1 July 1, 2025 – June 30, 2026

    2 95+ events from Student Affairs, 90+ events for Indigenous students, 40+ events for equity-deserving groups

    3 CUSC is reported every year but with rotating populations over a three-year cycle (First Year, Middle Year, Senior Year).

    4 Survey respondents agree that ‘Laurier does a good job of communicating with students’

    5 +3.96 from current year; Without dome: 15.94 SF/FTE

    6 -3.33 from prior year

    7 Maintain an overall residence portfolio FCI below the “Critical” range (below 30%) in the next five years with the objective of moving into the Fair range post 2031.

    Excel in Research and Innovation

    ELT Lead: Vice-President: Research

    Goal

    We will support the thriving of faculty, student and staff researchers and innovators by facilitating excellence in our research and innovation culture.

    Research and Innovation Objectives and Targets

    Objectives

    Performance Metrics

    2024-2025 Targets and Results

    2025-2026 Targets1

    2025-2026 Results1

    Challenges/Mitigating Strategies

    2026-2027 Targets

    Enhance research culture at the institutional, faculty and departmental levels and improve post-award support for researchers.

    Question in Chapter 8 of the Research Culture Survey Report 2022: Laurier provides a strong research environment that meets or exceeds my research needs.

    Target: Increase to 55% from 50%

    Result: 60%

    Complete Research Culture Vision 2035 document2

    In progress

    Late start.On track to complete by early winter 2027.

    Complete Research Culture Vision 2037 document and track resulting KPIs.

    Question in Chapter 8 of the Research Culture Survey Report 2022: Reflecting on the past five years, do you think that the research culture has improved at Laurier?

    Target: Increase to 43% from 38%

    Result: 53%

    Complete Research Culture Vision 2035 document2

    In progress

    Late start. On track to complete by early winter 2027.

    Complete Research Culture Vision 2037 document and track resulting KPIs.

    Expand research partnerships and community-based research.

    Number of new community-based research partnerships established through the Laurier Hub for Community Solutions and other Faculty and University research centres and institutes

    Target: 5 new partnerships

    Result: 8 new partnerships

    5 new partnerships

    7 new partnerships

    N/A

    5 new partnerships

    Number of externally funded research partnerships and partnership projects

    Target: 5 new grants

    Result: 4 x Social Sciences Humanities Research Council Partnership Program grants

    1 x Cumulative Impact Monitoring Program grant

    5 new grants

    7 new grants

    N/A

    5 new grants

    Number of institutional relationships with Indigenous communities (Reconciliation in Indigenous Strategic Plan)

    Target: 2 new partnerships

    Result: In progress

    Evidence of meaningful Laurier-Indigenous engagements (Reconciliation in Indigenous Strategic Plan)

    Five actions to advance relationships with Indigenous governments and communities

    Completed

    Challenge: It takes significant time to build meaningful and reciprocal relationships with Indigenous communities

    Mitigation: Continue partnership-building work in progress

    2 new partnerships

    Integrate our innovation and entrepreneurship activities to better showcase our successes.

    Earned media coverage of innovation and entrepreneurship activities

    Target: Establish baseline

    Result: 29 media appearances

    35 earned media items

    42 earned media items

    N/A

    New performance metric: Engagement among internal and external stakeholders with innovation and entrepreneurship stories

     

    Target: 70% engagement rate with Innovation and Entrepreneurship stories on Laurier news hub

    Increase research funding support through external sources.

    Tri-Agency funding

    Target: Increase to $9.1 million from $8.7 million

    Result: $12.66 million

    Increase three-year average funding to $10.57 million from $10.07 million

    $10.8 million

    N/A

    Increase to $10.9 million from $10.8 million

    Non-Tri-Agency funding

    Target: Increase to $10.25 million from $10 million

    Result: $10.38 million

    Increase to $10.6 million from $10.38 million

    Partially completed: $10 million

    N/A

    Increase to $10.1 million from $10 million

    1 July 1, 2025 – June 30, 2026

    2 Next Research Culture survey is 2029

    Enrich Community Engagement and Partnership

    ELT Lead: Vice-President: Advancement and External Relations

    Goal

    We will enhance our reputation as an institution by providing tangible value to our diverse communities, ensuring Laurier is a premier choice for students, alumni, community stakeholders, donors and partners.

    Community Engagement and Partnership Objectives and Targets

    Objectives

    Performance Metrics

    2024-2025 Targets and Results

    2025-2026 Targets1

    2025-2026 Results1

    Challenges/Mitigating Strategies

    2026-2027 Targets

    Increase fundraising results and meet annual fundraising targets.

    Revenue targets achieved

    Target: Increase to $14 million from $9.15 million 

    Result: $17.6 million (126% of goal)

    $15.75 million

    $19.06 million2

    N/A

    $16.325 million

    Number of donors

    Target: Maintain over 3200 active donors

    Result: 3,372 donors (105% of goal)

    3,200

    3,220

    N/A

    > 3,220 active donors

    Donor retention

    Target: 50% annual renewal (59% for alumni)

    Result: Goal achieved overall (57% for alumni)

    Maintain 50% annual renewal

    59% for alumni

    44% for all donors

    55% for alumni donors

    Challenge: Across the sector, the trend is declining annual giving

    Mitigation: Advancement team providing funding opportunities to donors that interest and inspire, complemented with strong stewardship and gift accountability

    Maintain 44% annual renewal

    55% for alumni

    Cultivate and facilitate strategic partnerships among students, alumni, community and government to advance top institutional priorities.

    Number of partnerships among stakeholder groups, including students, alumni, and community

    Target: Establish baseline

    Result: 2,532 individual alumni engagements (includes event attendance, volunteerism, and other meaningful engagements)

    18% Major Gift donor qualification (donor qualification defined as confirming if a donor has the interest and capacity to support Laurier)

    Increase alumni engagement by 9%

    Maintain baseline of Major Gift Qualifications3

    Alumni Engagement: 52.5%4

    Major Gift Qualifications: N/A5

    N/A

    Increase alumni engagement by 8%

    Major Gift Qualifications will not be reported in 2026-2027

    Number of government visits (municipal, provincial, or federal) on Laurier campuses

    Target: Increase to 12 from 9 visits per year

    Result: 14 visits

    Increase to 12 from 9 visits per year

    12 visits

    N/A

    Change target: 14 in-person meetings and/or visits to campuses per year with government officials

    Strategically grow Laurier’s reputation among its key stakeholder audiences through media relations and integrated communications.

    Earned media coverage of positive, strategic priority-aligned news

    Target: Increase from 53% of news articles aligned with strategic priorities

    Result: 84% of news articles aligned with strategic priorities

    Met 95% positive sentiment target; achieved 27% coverage in campus-specific/major outlets (target 23%)

    65% of media coverage of positive, strategic, priority-aligned stories

    Surpassed target; 79% of news articles aligned with strategic priorities

    N/A

    Achieve 70% media coverage of positive, strategic, priority-aligned stories

    Engagement among key internal and external stakeholders with reputation-building stories

    Target: Increase engagement rate with strategic stories on Laurier website from 70% to 72%

    Result: Exceeded with 75% engagement rate

    In addition: 44% of strategic focus area stories also focused on reputation/GR priorities (STEM, Brantford, Milton, Education)

    Maintain engagement with strategic stories on the Laurier news hub at 72%

    73% engagement with strategic stories on news hub

    N/A

    Maintain engagement with strategic stories on the Laurier news hub at 72%

    Build awareness and engagement among prospective undergraduate 101 and 105 students through integrated marketing campaigns to support the achievement of enrolment goals.

    Awareness: Advertising impressions to prospective students during recruitment and admissions cycle (May 1, 2024 to June 1, 2025)

    Target: Maintain 63 million impressions

    Result: Exceeded goal by achieving 71 million impressions

    50 million impressions to reflect increased costs and lower budget

    Over 80 million impressions

    Challenges: Increasing target to reflect strong performance, while balancing with caution due to uncertainty of media cost fluctuations, impact of gen AI and regulatory changes

    70 million impressions

    Engagement: Advertising clicks to Laurier website during recruitment and admissions cycle (May 1, 2024 to June 1, 2025)

    Target: Maintain 422,000 clicks

    Result: Exceeded goal by achieving 462,000 clicks

    350,000 clicks

    Over 600,000 clicks

    Challenges: Increasing target to reflect strong performance, while balancing with caution due to uncertainty of media cost fluctuations, impact of gen AI and regulatory changes

    450,000 clicks to web

    1 July 1, 2025 – June 30, 2026

    2 121% of goal

    3 This is the process of determining if the major donors found through an identification process should be added to a prospect manager’s portfolio and prepared for ongoing and personal strategic engagement.

    4 September 2025 report noted 2532 individual alumni engagements (a 9% increase is approximately 2759 individual alumni engagements). Reported for September 2026, there were 3862 individual engagements, accounting for an increase of 52.5%. This was accomplished through several marquee events (e.g., Arts 100 Anniversary Celebrations, events organized by the Lazaridis School of Business and Economics, etc.) and improved tracking methods.

    5 In September 2025, this was reported as a percentage, 18%. Advancement continued to track a qualification goal however accurate year-over-year comparison is unavailable for September 2026's report.

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