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ELT Lead: Vice-President: Finance and Administration
We will embed metrics, data and evidence into operational decision-making and planning to ensure long-term sustainability, collective accountability and the responsible use of all resources available to the institution.
|
Objectives |
Performance Metrics |
2024-2025 Targets and Results |
2025-2026 Targets1 |
2025-2026 Results1 |
Challenges/Mitigating Strategies |
2026-2027 Targets |
|---|---|---|---|---|---|---|
|
Support the pursuit of financial sustainability and fiscal strength by strengthening budget practices, generating revenue growth, containing costs, mitigating risks and monetizing assets where appropriate. |
Net income ratio |
Target: 1.5% Result: 0.68% This has decreased from 3.65% in 23/24 largely due to one-time-only money received in that year. Rolling three-year average at 2.68% |
Maintain 1.5% |
Final figure will be shared following the Board of Governors meeting on Sept. 11, 2026 |
N/A |
Maintain 1.5% |
|
Total expenditure per student |
Target: Establish baseline Result: Total expenditures per full-time equivalent student (FTE) = $20,506 Figures are inclusive of graduate/undergraduate/domestic/international |
Maintain Baseline2 |
Final figure will be shared following the Board of Governors meeting on Sept. 11, 2026 |
N/A |
Revised Target: Gather data to develop updated baseline for future target development. |
|
|
University debt per student |
Target: < $10,000 per student Result: $9,047/per student |
Maintain at <$10,000 per student |
$8,519 per student |
N/A |
Maintain at <$10,000 per student |
|
|
Successful implementation of Laurier’s Digital Strategy that enhances the way that students, faculty, and staff learn, teach, research and work at Laurier. |
Percentage of projects completed on Digital Strategy Roadmap (2024–2029) |
Target: Increase to 30% from 20% Result: 35% complete |
45% complete |
51% complete |
N/A |
63% complete |
|
ICT Effectiveness Index Rating |
Target: Establish baseline Result: Baseline score established as 4.13 on 5-point scale Established with focus on strategic alignment, user satisfaction and delivery |
Maintain score above 4.03 |
4.13 |
N/A |
Maintain score above 4.0 |
|
|
Optimize the value, efficiency, condition, accessibility and sustainability of space university wide. |
Space per Full-Time Equivalent student |
Target: Maintain 202 SF/FTE Result: 202 SF/FTE maintained |
Maintain 202 SF/FTE |
180 SF/FTE |
Challenges: Current financial constraints may limit the pace and extent of capital investments required for optimal space utilization. Mitigation: Space optimization study has been completed and disseminated to the Laurier management group. |
Maintain 180 SF/FTE |
|
Facility Condition Index (FCI)4 |
Target: Maintain FCI of 12.6% Result: FCI = 11.99% When benchmarked against other universities, Laurier is in the top quarter in terms of building condition |
Maintain FCI at or better than 12.6% |
17.6%5 |
Challenge: Financial constraints. FCI will continue to increase without higher investment due to aging infrastructure. Mitigation: Prioritize use of renewal funds for optimal impact; explore asset monetization strategies such as Energy as a Service with a partner such as Enbridge. |
< 30%6 |
|
|
Greenhouse Gas (GHG) Emissions |
Target: Reduce by 100 tonnes carbon dioxide equivalent (CO2e) Result: 428 tonnes increase in CO2e |
Reduce by 100 tonnes CO2e7 |
9,525 tonnes CO2e |
Challenges: External factors, such as an extended and colder winter and changes in Ontario’s electricity grid, have contributed to higher GHG emissions. Mitigation:
|
Maintain annual GHG emissions (Scope 1 and Scope 2) at 9,500 tonnes CO2e |
|
|
Maximize revenue generation and sustainability of ancillary operations, while maintaining or enhancing the Laurier community experience. |
Ancillary net income |
Target: 1.5% Result: 6.48% |
6% |
7.6% |
N/A |
6.7% |
|
Campus student satisfaction Index8 |
Target: 75% Result: 72% An increase from 68% in the prior year |
75% |
Overall: 75.5%9 |
N/A |
Residence: 80% Dining Hall Customer Loyalty: 30 Net Promoter Score10 |
1 July 1, 2025 – June 30, 2026
2 Net income ratio is the percentage of total revenue that remains as net profit after paying all expenses (net income/total revenue x 100)
3 Baseline based on 2024-2025 results: $20,506 per FTE
4 5-point scale
5 Facility Condition Index (or FCI) is a standard industry formula used to measure a building’s physical condition by dividing total repair costs by its replacement value.
6 Current three-year FCI
7 FCI Benchmarks:
0% – 10%: Good condition
11% – 15%: Fair condition
16% – 30%: Poor condition
31% – 60% : Critical condition
61% - 100%: Crisis
8 FY2026 projected emissions were approximately 8,742 tonnes CO2e, including the target to remove 100 tonnes CO2e.
9 The Campus Student Satisfaction is a blended score combining Overall Residence Satisfaction and Dining Styles Survey data
10Housing = 75% & Dining = 76% (3.8/5)
11 Net Promoter Score Scale:
-100 to 0: Needs Improvement (deficit in customer loyalty)
0 to 30: Good (net-positive customer loyalty)
30 to 70: Excellent (strong customer advocacy)
70 to 100: World-Class (loyalty leadership)
ELT Lead: Chief People Officer
We will attract and retain diverse faculty, contract teaching faculty, and staff through enabling performance and professional growth and fostering an engaging, healthy and inclusive working and learning environment for all.
|
Objectives |
Performance Metrics |
2024-2025 Targets and Results |
2025-2026 Targets1 |
2025-2026 Results1 |
Challenges/Mitigating Strategies |
2026-2027 Targets |
|---|---|---|---|---|---|---|
|
Recruit, hire and retain diverse faculty, contract teaching faculty, and staff with the needed skills, knowledge, and competencies to support the achievement of university and departmental goals. |
Turnover rate2 |
Target: Decrease to 10% from 10.6% Result: 8.6% |
8.5% |
7.3% |
N/A |
8% |
|
New Hire Diversity rate3 (EDI 2.1 & 2.2; Inclusion Indigenization in Indigenous Strategic Plan) |
Target: Increase in representation against current benchmarks for new hires who are racialized, Indigenous, and/or have disabilities Result: |
New hire diversity targets continue to reflect updated 2021 census data Indigenous = 2% Disability = 13% |
Racialized = 18.2% Indigenous = 3.5% Disability = 7.2%4 |
Challenge: Strong competition for diverse talent in the market. Mitigation: Audited current recruitment processes, revised recruitment communications and implemented new outreach strategies to attract diverse talent. |
Racialized = 25% Indigenous = 2% Disability = 13%5 |
|
|
Encourage and support learning, professional growth and career development and create an engaging and fulfilling employee experience. |
Intention to leave in next 12 months |
Target: Decrease to 22% from 24% Result: 15% |
Will be measured again and target set in 2027 (next survey year 2027) |
N/A |
N/A |
Next survey will take place in 2027-28. |
|
Employee Promoter Score (Employees reporting likely to recommend as great place to work) |
Target: Increase to 70% from 68% Result: 74% |
Will be measured again and target set in 2027 (next survey year 2027) |
N/A |
N/A |
Next survey will take place in 2027-28. |
|
|
Support workplace health, safety, wellbeing, and work-life balance and foster an equitable, inclusive and healthy culture where all can thrive. |
Absenteeism rate6 |
Target: 3% Result: 3.64% |
3% |
4.13%7 |
Challenges: Some areas with high absenteeism (e.g. jobs with significant physical and/or psychological demands) Mitigation:
|
3% |
|
Vacation Utilization Rate8 |
Target: 95% Result: 97% |
95% |
95% |
N/A |
95% |
1 July 1, 2025 – June 30, 2026
2 Permanent employees who left the organization, either voluntarily or involuntarily, as a percentage of permanent headcount. Calendar year 2025.
3 Percentage of new employees who self-identify as belonging to one or more of the underrepresented groups at Laurier as compared to the external available pool.
4 Source: 2025 Employment Equity Report & Workforce Analysis, Page 5, Table Column: Self-identification of those hired
5 Updated to reflect 2021 census data
6 Absenteeism rate is the percentage of scheduled work time that employees miss due to unplanned absences over a specific period.
7 Error corrected from previous report; result from last year (calendar year 2024) was 3.64%.
8 Vacation Utilization Rate measures how much of an employee’s eligible or earned vacation time is actually taken versus how much is left unused.
ELT Leader: Provost and Vice-President: Academic
We will grow and diversify our student body through a variety of entrance pathways, academic programs, and modes of delivery, and will proactively support students for academic success.
|
Objectives |
Performance Metrics |
2024-2025 Targets and Results |
2025-2026 Targets1 |
2025-2026 Results1 |
Challenges/Mitigating Strategies |
2026-2027 Targets |
|---|---|---|---|---|---|---|
|
Offer academic programming that meets the needs and interests of a diverse student body. |
Continue program development and revision work to attract non-traditional students |
Target: Establish baseline Assess existing programming Result: 32% of students as of Nov. 1, 2024 enrolment count date were admitted through pathways other than direct from Canadian high school (includes international, mature, transfer, and graduate) |
Increase percentage to 34% from 32% |
Target not met2 |
Challenge: The failure to meet the 34% target is due to the simultaneous decline in international students and the growth in direct from Canadian high school students. The number of graduate, mature, and part-time students all increased. |
Maintain 32% |
|
Proactively support all students in achieving academic success, while maintaining high academic standards. |
Undergraduate retention rates from year 1 to year 2 Undergraduate and graduate graduation rates First Step: Retention-focused curriculum assessment |
Target: Completion of curriculum assessment Result: In progress: 27 program-level curriculum changes aimed at improving undergraduate student retention from Year 1 to Year 2 approved In progress: 90 program-level approved curriculum changes aimed at improving undergraduate and graduate graduation rates |
Continue curriculum assessment work with a focus on Year 1 to Year 2 retention and on pathways to graduation. Develop recommendations for student advising supports across the university. |
Target met |
N/A |
New performance metric: Undergraduate Year 1 to Year 2 Retention Rate Target: Maintain 89% |
|
Purposefully expand existing efforts to decolonize and diversify the curriculum. |
Successful implementation of the Diversity and Equity Assessment Planning (DEAP) tool |
Target: Establish baseline Result: In progress |
Pilot the DEAP tool in one academic unit. If pilot successful, extend the tool to an additional 3 to 5 academic units |
Target met3 |
Uptake for the tool from other academic units is unpredictable. This will be mitigated through a careful communications plan and by approaching units who have expressed interest in such a tool or other EDI resources. |
Launch of the DEAP tool to the university community by January 2027. |
|
Attract and admit students who have the potential to succeed academically who do not have the traditional high school markers associated with university-level success. |
Establishment and completion of work of Access to Education Subcommittee (sub-committee of Strategic Enrollment Management Committee) |
Target: Completion of development and pilot launch Result: In progress |
Subcommittee recommendations provided to university |
Target met4 |
N/A |
New performance metric: Institutional framework for access developed and communicated to relevant stakeholders by May 2027. |
1 July 1, 2025 – June 30, 2026
2 32% of students as of Nov. 1, 2025 enrolment count date were admitted through pathways other than direct from Canadian high school (includes international, transfer, and graduate)
3 The Office of the Associate Vice President: Equity, Diversity, and Inclusion collaborated with Human Resources to fully prepare and customize the DEAP tool for a pilot across three units: academic, administrative and governance.
4 The Access to Education Sub-Committee of the Strategic Enrolment Management Committee developed five recommendations to advance access and equity across the student experience, from outreach to recruitment, enrolment, retention, and success.
We will recognize, value, and support the contributions and impact of the diverse talent, experiences, and endeavours of our faculty members in each of the interrelated elements of a comprehensive university: research, teaching, and service.
|
Objectives |
Performance Metrics |
2024-2025 Targets and Results |
2025-2026 Targets1 |
2025-2026 Results1 |
Challenges/Mitigating Strategies |
2026-2027 Targets |
|---|---|---|---|---|---|---|
|
Recognize and value the service/leadership commitments of faculty members. |
Percentage of Chairs, Program Coordinators, Area Coordinators, and Associate Deans who participate in professional development.2 |
Target: Completion of draft guidelines Result: Not complete |
50% |
N/A |
This initiative was not addressed in 25/26 due to resource constraints |
Remove metric for 2026-2027 Strategic Action Plan |
|
Develop resources and implement supports for faculty, librarians, and contract teaching faculty with regard to freedom of expression and academic freedom in the classroom and their research. |
Academic Freedom and Freedom of Expression Committee to continue work and consultations regarding implementation needs |
Target: 5 Result: In progress |
Spring 2026 finalization of frameworks |
Target in progress3 |
N/A |
New performance metric: Present revisions to draft Academic Freedom and Freedom of Expression documents to Senate and socialize finalized documents with Laurier community in the 2026-2027 academic year. |
|
Percentage of faculty engaged with resources |
Target: Establish baseline Result: On hold |
This performance metric for 25/26 is put on hold; finalization of frameworks expected in spring 2026 |
N/A |
Target on hold until Academic Freedom and Freedom of Expression resources developed |
Remove metric for 2026-2027 Strategic Action Plan |
|
|
Ensure equitable recognition and assessment of faculty members’ service and scholarly contributions as part of the recruitment, promotion and tenure processes. (EDI 3.1; Inclusion Indigenization in Indigenous Strategic Plan) |
Analyze tenure, promotion and appointment data to determine if there are gaps |
Target: Process completed, baseline established Result: Indigenous: 3.5% Racialized: 24.7% Living with a disability: 8.8% Women: 43.6% Minoritized sexual orientation (LGBTQ+): 10.6% Minoritized gender: 2.4% |
Completion of analysis |
Target in progress |
Establishing a process for identifying faculty members in underrepresented groups has taken longer than expected. |
Performance metric: Analyze tenure, promotion and appointment data to determine if there are gaps Target: Completion of analysis by June 2027 |
|
Develop a culture of continuous development in teaching. |
Percentage of faculty and contract teaching faculty who engage with Teaching Excellence and Innovation resources4 |
Target: Establish baseline Result: 19,723 total engagements through events, digital media, instructional resources, newsletters, and 1:1 consultations and sessions specific to graduate students |
Increase engagement from baseline of 19,000 |
Target met5 |
With the hiring of an Educational Developer to focus on serving Brantford and Milton this past year, we are improving our position to sustain and achieve the right balance of available supports across the institution. |
25,000 total engagements |
|
Develop report on institutional commitment to teaching effectiveness |
Target: Completion of new draft procedures Result: In progress, revised plan |
Peer teaching observation project initiated for 25/26 academic year |
Target met |
N/A |
Remove metric for 2026-2027 Strategic Action Plan |
1 July 1, 2025 – June 30, 2026
2 Service transparency guidelines remain part of the objective and will be developed in the later years of the plan.
3 Drafts completed; Consultations completed; Review of feedback commenced
4 Metric is measured by engagements with Teaching Excellence and Innovation (TEI) resources (including TEI produced websites & video/podcast resource views, workshops and presentation participation, and instructor consults) rather than expressed as % of total faculty and Contract Teaching Faculty (CTF) at Laurier in a given year - will review for availability of data for this metric in future years
5 Total engagements in 2024-25: 19,000; 2025-2026: 23,147 engagements
ELT Leader: Vice-President: Student Affairs
We will foster a community spirit of wellbeing, belonging, pride, and achievement where all students feel connected and thrive in pursuit of their academic and personal goals.
|
Objectives |
Performance Metrics |
2024-2025 Targets and Results |
2025-2026 Targets1 |
2025-2026 Results1 |
Challenges/Mitigating Strategies |
2026-2027 Targets |
|---|---|---|---|---|---|---|
|
Strengthen student support and success practices to increase engagement and retention of undergraduate and graduate students. |
Number of inclusive/diverse student services and supports (EDI 1.4 & 1.5 Inclusion Indigenization in Indigenous Strategic Plan) |
Target: Establish baseline Result: 180+ programs and events |
Maintain baseline of 180+ programs and events |
225+ total events2 |
N/A |
Sustain 200+ programs and events |
|
Respondents who indicated Satisfied or Very Satisfied on Canadian University Survey Consortium (CUSC) Question “Satisfaction with Concern Shown by University”3 |
Target: Increase from 60.0% on 2021 Graduating Student report Result: 65% on 2024 Graduating Year Student Report |
Middle year respondents who indicated Satisfied or Very Satisfied on CUSC Question “Satisfaction with Concern Shown by University Increase from 62% in 2023 |
72% |
N/A |
Increase from 76% (2025 survey results) the number of senior year students who rate their entire educational experience as excellent or good in the National Survey of Student Engagement. |
|
|
Respondents who indicated Excellent or Very Good on Canadian Graduate and Professional Student Survey (CGPSS) Question “Your student life experience at this university” |
Target: Increase from 31.3% on 2022 report Result: 40% on 2025 report |
Will be measured again and target set in 2027, the next survey for CGPSS |
N/A |
N/A |
Will be measured again and target set in 2027 (reported in 2028), the next survey for CGPSS |
|
|
Advance communication strategies and delivery methods to create efficient pathways to access student services and supports. |
Satisfaction results from student communication survey |
Target: Establish baseline Result: 89% of survey respondents agree that “Laurier does a good job communicating with students.” |
Maintain satisfaction level of 89% |
93%4 |
N/A |
The survey will not be done in 2026-2027 |
|
Maintain and enhance multi-campus physical infrastructure to ensure we can provide exceptional opportunities for students to be engaged and connected to a community and promote wellbeing. |
Student non-curricular space per full-time equivalent student by campus |
Target: Waterloo: maintain 14.96 SF/FTE Student Result: Maintained existing square footage |
Waterloo: maintain 14.96 SF/FTE student Brantford: establish ongoing benchmarks as Brantford Vibrancy project continues |
Waterloo: 18.85 SF/FTE5 Brantford: 38.57 SF/FTE6 |
N/A |
Waterloo: Maintain 18.85 SF/FTE Brantford: Maintain or lower based on progress on infrastructure consolidation |
|
Facility condition index (FCI) for athletics/recreation |
Target: Forthcoming Result: Three-year FCI for YMCA, AC, and Stadium: 2.97% |
Maintain three-year FCI for Laurier-Brantford YMCA, Athletics Centre (Waterloo) and Stadium (Waterloo) at 2.97% |
Three-year FCI is 7.41% |
Challenge: The collective Athletics Three -Year FCI combines the fair condition of the Athletic Complex and Stadium complex with the much newer Brantford YMCA, resulting in an FCI of “Good.” While a minimal increase in FCI is expected for 2027, significant increases are expected as years progress without significant investment. Mitigation: The expected FCI increases will be mitigated when the new stadium building tentatively opens in 2031. In the meantime, the rising FCI will be mitigated somewhat by planned investments in the Athletics Complex. |
< 15% |
|
|
Facility condition index for student housing |
Target: Forthcoming Result: Three-year FCI for total residence portfolio: 15.26% |
Maintain three-year FCI for total residence portfolio at 15.26% |
Three-year FCI is currently 15.82%. |
Challenge: The residence portfolio’s FCI is expected to see further increases, with increasing facilities renewal required each year, culminating in substantial increase in 2029 without significant investment. Mitigation: The asset monetization strategy will provide funding to renovate and improve Laurier’s aging housing stock. Until the new residences are completed and provide additional funding, the FCI of the existing stock may increase subject to availability of capital. |
< 30%7 |
1 July 1, 2025 – June 30, 2026
2 95+ events from Student Affairs, 90+ events for Indigenous students, 40+ events for equity-deserving groups
3 CUSC is reported every year but with rotating populations over a three-year cycle (First Year, Middle Year, Senior Year).
4 Survey respondents agree that ‘Laurier does a good job of communicating with students’
5 +3.96 from current year; Without dome: 15.94 SF/FTE
6 -3.33 from prior year
7 Maintain an overall residence portfolio FCI below the “Critical” range (below 30%) in the next five years with the objective of moving into the Fair range post 2031.
ELT Lead: Vice-President: Research
We will support the thriving of faculty, student and staff researchers and innovators by facilitating excellence in our research and innovation culture.
|
Objectives |
Performance Metrics |
2024-2025 Targets and Results |
2025-2026 Targets1 |
2025-2026 Results1 |
Challenges/Mitigating Strategies |
2026-2027 Targets |
|---|---|---|---|---|---|---|
|
Enhance research culture at the institutional, faculty and departmental levels and improve post-award support for researchers. |
Question in Chapter 8 of the Research Culture Survey Report 2022: Laurier provides a strong research environment that meets or exceeds my research needs. |
Target: Increase to 55% from 50% Result: 60% |
Complete Research Culture Vision 2035 document2 |
In progress |
Late start.On track to complete by early winter 2027. |
Complete Research Culture Vision 2037 document and track resulting KPIs. |
|
Question in Chapter 8 of the Research Culture Survey Report 2022: Reflecting on the past five years, do you think that the research culture has improved at Laurier? |
Target: Increase to 43% from 38% Result: 53% |
Complete Research Culture Vision 2035 document2 |
In progress |
Late start. On track to complete by early winter 2027. |
Complete Research Culture Vision 2037 document and track resulting KPIs. |
|
|
Expand research partnerships and community-based research. |
Number of new community-based research partnerships established through the Laurier Hub for Community Solutions and other Faculty and University research centres and institutes |
Target: 5 new partnerships Result: 8 new partnerships |
5 new partnerships |
7 new partnerships |
N/A |
5 new partnerships |
|
Number of externally funded research partnerships and partnership projects |
Target: 5 new grants Result: 4 x Social Sciences Humanities Research Council Partnership Program grants 1 x Cumulative Impact Monitoring Program grant |
5 new grants |
7 new grants |
N/A |
5 new grants |
|
|
Number of institutional relationships with Indigenous communities (Reconciliation in Indigenous Strategic Plan) |
Target: 2 new partnerships Result: In progress |
Evidence of meaningful Laurier-Indigenous engagements (Reconciliation in Indigenous Strategic Plan) Five actions to advance relationships with Indigenous governments and communities |
Completed |
Challenge: It takes significant time to build meaningful and reciprocal relationships with Indigenous communities Mitigation: Continue partnership-building work in progress |
2 new partnerships |
|
|
Integrate our innovation and entrepreneurship activities to better showcase our successes. |
Earned media coverage of innovation and entrepreneurship activities |
Target: Establish baseline Result: 29 media appearances |
35 earned media items |
42 earned media items |
N/A |
New performance metric: Engagement among internal and external stakeholders with innovation and entrepreneurship stories Target: 70% engagement rate with Innovation and Entrepreneurship stories on Laurier news hub |
|
Increase research funding support through external sources. |
Tri-Agency funding |
Target: Increase to $9.1 million from $8.7 million Result: $12.66 million |
Increase three-year average funding to $10.57 million from $10.07 million |
$10.8 million |
N/A |
Increase to $10.9 million from $10.8 million |
|
Non-Tri-Agency funding |
Target: Increase to $10.25 million from $10 million Result: $10.38 million |
Increase to $10.6 million from $10.38 million |
Partially completed: $10 million |
N/A |
Increase to $10.1 million from $10 million |
1 July 1, 2025 – June 30, 2026
2 Next Research Culture survey is 2029
ELT Lead: Vice-President: Advancement and External Relations
We will enhance our reputation as an institution by providing tangible value to our diverse communities, ensuring Laurier is a premier choice for students, alumni, community stakeholders, donors and partners.
|
Objectives |
Performance Metrics |
2024-2025 Targets and Results |
2025-2026 Targets1 |
2025-2026 Results1 |
Challenges/Mitigating Strategies |
2026-2027 Targets |
|---|---|---|---|---|---|---|
|
Increase fundraising results and meet annual fundraising targets. |
Revenue targets achieved |
Target: Increase to $14 million from $9.15 million Result: $17.6 million (126% of goal) |
$15.75 million |
$19.06 million2 |
N/A |
$16.325 million |
|
Number of donors |
Target: Maintain over 3200 active donors Result: 3,372 donors (105% of goal) |
3,200 |
3,220 |
N/A |
> 3,220 active donors |
|
|
Donor retention |
Target: 50% annual renewal (59% for alumni) Result: Goal achieved overall (57% for alumni) |
Maintain 50% annual renewal 59% for alumni |
44% for all donors 55% for alumni donors |
Challenge: Across the sector, the trend is declining annual giving Mitigation: Advancement team providing funding opportunities to donors that interest and inspire, complemented with strong stewardship and gift accountability |
Maintain 44% annual renewal 55% for alumni |
|
|
Cultivate and facilitate strategic partnerships among students, alumni, community and government to advance top institutional priorities. |
Number of partnerships among stakeholder groups, including students, alumni, and community |
Target: Establish baseline Result: 2,532 individual alumni engagements (includes event attendance, volunteerism, and other meaningful engagements) 18% Major Gift donor qualification (donor qualification defined as confirming if a donor has the interest and capacity to support Laurier) |
Increase alumni engagement by 9% Maintain baseline of Major Gift Qualifications3 |
Alumni Engagement: 52.5%4 Major Gift Qualifications: N/A5 |
N/A |
Increase alumni engagement by 8% Major Gift Qualifications will not be reported in 2026-2027 |
|
Number of government visits (municipal, provincial, or federal) on Laurier campuses |
Target: Increase to 12 from 9 visits per year Result: 14 visits |
Increase to 12 from 9 visits per year |
12 visits |
N/A |
Change target: 14 in-person meetings and/or visits to campuses per year with government officials |
|
|
Strategically grow Laurier’s reputation among its key stakeholder audiences through media relations and integrated communications. |
Earned media coverage of positive, strategic priority-aligned news |
Target: Increase from 53% of news articles aligned with strategic priorities Result: 84% of news articles aligned with strategic priorities Met 95% positive sentiment target; achieved 27% coverage in campus-specific/major outlets (target 23%) |
65% of media coverage of positive, strategic, priority-aligned stories |
Surpassed target; 79% of news articles aligned with strategic priorities |
N/A |
Achieve 70% media coverage of positive, strategic, priority-aligned stories |
|
Engagement among key internal and external stakeholders with reputation-building stories |
Target: Increase engagement rate with strategic stories on Laurier website from 70% to 72% Result: Exceeded with 75% engagement rate In addition: 44% of strategic focus area stories also focused on reputation/GR priorities (STEM, Brantford, Milton, Education) |
Maintain engagement with strategic stories on the Laurier news hub at 72% |
73% engagement with strategic stories on news hub |
N/A |
Maintain engagement with strategic stories on the Laurier news hub at 72% |
|
|
Build awareness and engagement among prospective undergraduate 101 and 105 students through integrated marketing campaigns to support the achievement of enrolment goals. |
Awareness: Advertising impressions to prospective students during recruitment and admissions cycle (May 1, 2024 to June 1, 2025) |
Target: Maintain 63 million impressions Result: Exceeded goal by achieving 71 million impressions |
50 million impressions to reflect increased costs and lower budget |
Over 80 million impressions |
Challenges: Increasing target to reflect strong performance, while balancing with caution due to uncertainty of media cost fluctuations, impact of gen AI and regulatory changes |
70 million impressions |
|
Engagement: Advertising clicks to Laurier website during recruitment and admissions cycle (May 1, 2024 to June 1, 2025) |
Target: Maintain 422,000 clicks Result: Exceeded goal by achieving 462,000 clicks |
350,000 clicks |
Over 600,000 clicks |
Challenges: Increasing target to reflect strong performance, while balancing with caution due to uncertainty of media cost fluctuations, impact of gen AI and regulatory changes |
450,000 clicks to web |
1 July 1, 2025 – June 30, 2026
2 121% of goal
3 This is the process of determining if the major donors found through an identification process should be added to a prospect manager’s portfolio and prepared for ongoing and personal strategic engagement.
4 September 2025 report noted 2532 individual alumni engagements (a 9% increase is approximately 2759 individual alumni engagements). Reported for September 2026, there were 3862 individual engagements, accounting for an increase of 52.5%. This was accomplished through several marquee events (e.g., Arts 100 Anniversary Celebrations, events organized by the Lazaridis School of Business and Economics, etc.) and improved tracking methods.
5 In September 2025, this was reported as a percentage, 18%. Advancement continued to track a qualification goal however accurate year-over-year comparison is unavailable for September 2026's report.