Laurier expert alert: Super Bowl LX

Feb. 3, 2026
For Immediate Release

WATERLOO — Super Bowl LX will take place at Levi’s Stadium in Santa Clara, Calif., on Sunday, Feb. 8 when the Seattle Seahawks face the New England Patriots in the National Football League’s championship game. Wilfrid Laurier University experts are available to comment on Super Bowl-related topics, including high-performance athletes, sport psychology and performance, team building, injuries, coaching effectiveness, consumer behaviour, marketing and social media.

The following list includes Laurier experts who are available to speak at this time but does not represent the full breadth of expertise that exists at the institution. For a comprehensive inventory of Laurier’s faculty researchers, consult the Experts at Laurier database.

• Kimberley Dawson: Sport psychology and performance, high-performance athletes.
• Mark Eys: Sport psychology, team building, group dynamics.
• Ebrahim Mazaheri: Social media marketing, online consumer behaviour, digital marketing. 
• Melise Panetta: Consumer behaviour, megatrends and decision-making, marketing management. 
• Jill Tracey: High-performance athletes, psychological recovery from injury, performance enhancement, coaching effectiveness, rehabilitation, sport psychology.
• Fang Wang: The use of artificial intelligence in sports, business and entertainment.