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WATERLOO – The holiday shopping season kicks off with Black Friday on Nov. 27.

There are several Laurier experts available to comment on a variety of topics related to holiday retail.

Holiday Shopping

Brad Davis, associate professor of Marketing and Laurier chair in brand communication at Laurier’s Lazaridis School of Business & Economics, is an expert on marketing communications and branding. He is available to comment on a range of holiday marketing issues. Contact information: 519-884-0710 x2539 or bdavis@wlu.ca.

Chun (Martin) Qiu, assistant professor of Marketing at the Lazaridis School of Business & Economics, is an expert on retail. He is available to comment on holiday shopping activities, queuing, online shopping, store promotions, etc. Contact information: cqiu@wlu.ca.

Grant Packard, assistant professor of Marketing at Laurier’s Lazaridis School of Business & Economics, is an expert on the retail industry. Contact information: (Cell) 416-985-4590 or gpackard@wlu.ca.

Gift Giving

Bradley Ruffle, associate professor of Economics at the Lazaridis School of Business & Economics, is an expert on gift giving and why people continue to give in-kind gifts versus financial gifts. Contact information: 519-884-0710 x4470 or bruffle@wlu.ca.

Family

Cynthia Comacchio, professor in Laurier’s Department of History, is an expert on childhood and families in Canada. Contact information: 519-884-0710 x3422 or ccomacch@wlu.ca.

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MEDIA CONTACT:

Kevin Crowley, Director
Communications & Public Affairs
Wilfrid Laurier University

T: 519.884.0710 x3070

E: kcrowley@wlu.ca


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