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I am a Lecturer in Marketing at the Lazaridis School of Business and Economics. I hold an MBA with a focus in Marketing and Technology Strategy and a BSc in Computing and Physics from Wilfrid Laurier University. My work focuses on digital marketing strategy, AI adoption, and the governance frameworks organizations need to use emerging platforms responsibly.
Prior to joining Laurier, I spent over 20 years in digital leadership roles at Manulife Financial and Sun Life Financial, followed by eight years at Conestoga College as a Professor of Marketing and, later, Professor and Program Coordinator of the Social Media Marketing Graduate Certificate, leading curriculum design and global collaborative learning initiatives. I also lead SyPer Digital, a consulting practice in digital strategy and AI adoption.
My research interests centre on how organizations navigate platform disruption and the integration of AI into their marketing and communications strategies. I am particularly interested in how responsible adoption frameworks develop in practice, the gap between emerging capability and organizational readiness, and the governance structures that help bridge it. I draw on over two decades leading enterprise digital transformation and an active consulting practice to ground this work in real organizational challenges, with a focus on AI governance in marketing contexts and the evolving role of social platforms in brand strategy and audience engagement.
- EduCanada Faculty Mobility Grant, Global Affairs Canada (2025). Awarded in recohnition of international collaborative teaching and curriculum development initiatives.
- LinkedIn Top Voice in Social Media Marketing (2024). Recognized among LinkedIn's top subject matter contributors in social media marketing.
- Marketing Strategy
- Social Media Marketing
- Digital Marketing Channels
- Emerging Platforms and Innovation
- Marketing with New Media
- Board Director, Strong Start Charitable Organization (2021-present). A registered Canadian charity focused on children's literacy, working through partnerships with schools, community centres, and educators to support early reading development.
- Executive Board Member, COIL Connect (2024–present). One of nine members on the international executive board of COIL Connect, and the only Canadian representative. COIL Connect advances collaborative online international learning across higher education institutions globally.
- Judge, Canadian Marketing Association (CMA) Awards. Evaluated marketing campaigns and strategic initiatives submitted by organizations across Canada, across a range of industries and marketing disciplines.
- Internal Boards Judge, Lazaridis Integrated Case Exercise (ICE Week), Wilfrid Laurier University (Winter 2026). Judge for Laurier's third-year BBA case competition, evaluating teams on strategic thinking, marketing application, and executive presentation skills.
Contact Info:
Office location: H2058C, Lazaridis Hall
Office hours: By appointment