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Join us at Laurier
Becoming a Golden Hawk means more than just cheering on our (really good) varsity teams – it means being a student who cares about your community, who works hard in the classroom, and who takes advantage of all the learning opportunities that can happen outside the classroom, too.
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Biography / Academic Background
- BA in Psychology from Western University
- MBA from Schulich School of Business
- Doctoral dissertation in progress at Carleton University
Research Interests / Ongoing Projects
Research interests focus on the influence of brand community dynamics and brand identification. Research conducted on models of growth and change in information-seeking behaviour.
Courses Taught
- BU352: Introductory Marketing
- BU432: Consumer Behaviour
- BU452/642: Marketing Strategy
Contact Info:
Office location: LH2038
Office hours: Monday and Wednesday, 10 to 11 a.m. and noon to 1 p.m. or by appointment.
Languages spoken: English