We use cookies on this site to enhance your experience.
By selecting “Accept” and continuing to use this website, you consent to the use of cookies.
Join us at Laurier
Becoming a Golden Hawk means more than just cheering on our (really good) varsity teams – it means being a student who cares about your community, who works hard in the classroom, and who takes advantage of all the learning opportunities that can happen outside the classroom, too.
-
Connect With Us
-
Show Me the Campus
-
Explore Our Programs
I am an assistant professor of Marketing at Wilfrid Laurier University. I hold a PhD from the Ivey Business School at Western University. Prior to completing my PhD, I held a variety of brand management and marketing leadership positions at top international firms including Procter & Gamble, Walmart, and Viacom International Media Networks.
My research uses consumer insights to help solve substantive issues that are important to marketing managers and policy makers. My current research is centered in the digital and platform economies, with a focus on how consumers and businesses use digital reputation systems, branding, and governance to establish trust and to deliver satisfying consumer experiences.
- BU452: Marketing Strategy
Contact Info:
Office location: LH2050, Lazaridis Hall
Office hours:
By appointment.