Becoming a Golden Hawk means more than just cheering on our (really good) varsity teams – it means being a student who cares about your community, who works hard in the classroom, and who takes advantage of all the learning opportunities that can happen outside the classroom, too.
BA (Delhi University), MBE (Delhi University), PhD (McGill University).
Research Interests / Ongoing Projects
My research focuses on enhancing consumer wellbeing, and has been funded by both external (Social Sciences and Humanities Research Council of Canada; Transformative Consumer Research/ACR) and internal grants. Using a consumer wellbeing lens, I have conducted and published research on:
Consumer coping with negative service experiences; Service provider responses to negative service experiences
Published in International Journal of Research in Marketing, Journal of Retailing (2), Journal of Service Management (2)
Consumer use and generation of WOM
Published in International Journal of Research in Marketing, Journal of Business Research
Published in Journal of Service Management
Published in European Journal of Marketing, Journal of Financial Services Marketing