BA (Renmin University of China), MBA (University of Texas), PhD (McMaster University).
Wang’s research focuses on marketing data mining/analysis, long-term marketing productivity and marketing strategy. She also works on e-commerce and information systems related topics. Her research has been funded by the Social Sciences and Humanities Research Council of Canada and the Natural Sciences and Engineering Research Council of Canada. Her work has appeared in many academic journals, including Journal of Marketing, International Journal of Research in Marketing, Journal of the Academy of Marketing Science, IEEE Signal Processing Magazine, Information & Management, Decision Support Systems, Journal of Consumer Marketing among others.
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