BComm (Mount Allison University), MBA (McMaster University), PhD (University of Bradford), CPA, CMA.
David Blenkhorn teaches courses in business-to-business marketing, marketing strategy and competitive intelligence. He has taught for the University of California, Berkeley, University of Toronto, Western University, York University, McMaster University, Aalto University (Finland) and Nova University (Portugal), among others.
David has held positions in both industry and government and is consultant to industry, government and other organizations; his clients have included: Deloitte, BP Petroleum (U.S.), Cathay Pacific Airways (Hong Kong), Hong Kong Telecom, The Government of Hong Kong, IBC Shanghai (China), PMMS (UK and Hong Kong), InnoDecision China, the Government of Ontario, Rockwell Automation, GE Canada, DuPont Canada, Bell Canada and Shoppers Drug Mart.
Current research includes the topic, Corporate Sustainability and the Green Evolution in Business-to-Business Marketing, which hypothesises that going forward, demonstratively practicing serious green initiatives will be a strategic imperative rather than solely a corporate social responsibility (CSR) issue. A sample of 179 business-to-business firms from around the globe is being utilized in the project.
Another project examines, with the popularity of the term “Big Data” in this current era of information overload for businesses, how managers can best answer the question: What does all this information mean in order to make better business decisions? Have business schools been doing enough in teaching those analytical skills needed and their specific applications in order to be in alignment with the current requirements of leading-edge industry players? This project addresses this question in the context of how best to analyze the information overload that engulfs many management decisions and how university business schools are currently meeting this need.
David is co-editor of the following books:
He is also co-author of the book, Reverse Marketing: the New Buyer-Supplier Relationship. David has published articles on competitive intelligence, business relationship management, business-to-business marketing and organizational effectiveness in journals such as Journal of Competitive Intelligence and Management, Journal of Advertising, Industrial Marketing Management, Journal of Business and Industrial Marketing, Journal of Industrial Marketing and Purchasing, Journal of General Management, Journal of Teaching in International Business and Journal of Strategic Security.
He has served on the editorial boards of Journal of Business and Industrial Marketing, Journal of Nonprofit & Public Sector Marketing, and Journal of Competitive Intelligence and Management.
An educator with a global perspective, his courses, consulting and seminars have taken him throughout North and South America, Europe, Southeast Asia and Australia.
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