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Biography / Academic Background
BA (University of Toronto), MA (McMaster University), MBA (York University), PhD (York University).
Brad Davis is an associate professor of marketing. He teaches courses in brand communications and strategy, integrated marketing communications, marketing research and consumer behaviour. He has had articles published in the Journal of Advertising, Journal of Promotion Management and Canadian Journal of Marketing Research; a book chapter in Assessing, Managing and Maximizing Public Affairs Performance and papers in conferences for the Academy of Business Administration, European Society of Marketing Research, Administrative Science Association of Canada, Atlantic Business Schools and American Academy of Advertising.
Research Interests / Ongoing Projects
Brand Communications and strategic brand management, Integrated Marketing Communications, Marketing and Social Networks, Ethical issues in marketing communications.
Contact Info:
F: 519.884.0201
Office location: LH4017
Office hours: By Appointment.
Languages spoken: English
