Episode 12: Manifest a dream marketing career: Stories and steps from a BBA in Paris and NYC

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Episode 12 features Iqra Zia (BBA '13), Senior Global Marketing Manager, Product Innovation, Biolage DMI (L'Oreal)

In this episode, Kyle catches up with BBA grad, Iqra Zia, Senior Global Marketing Manager at L’Oréal in New York. Since graduating in 2013, Iqra has worked internationally with some of the world's largest and most popular brands in Toronto, New York and Paris.

While on the surface, it may seem Iqra is living a glamorous "Emily in Paris lifestyle," Iqra's career is the product of a strong vision and hard work. This work started as a BBA co-op student, where Iqra learned the skills and found the opportunities to make her current career possible.

For anyone who thinks to themselves, "I could never work for this company, or go down this exciting career path," this latest episode will show you the small steps to take to land the big roles. And remind you, landing the career of your dreams starts with the belief that it's possible.

For those with big aspirations, pour into this episode to find the subtle notes of clarity and inspiration you'll need to succeed.

 

About Iqra

Iqra Zia is a global marketer, product innovator, and proud citizen of the world who believes that every place, every culture, and every person has something to teach us. From marketing Barbie in Toronto to driving beauty innovation at L’Oréal in Paris and now New York— with experiences spanning Korea and collaborations across continents—she has built a career at the crossroads of creativity, science, and culture.

More than products, Iqra is passionate about people. She loves uncovering what motivates them, learning from different perspectives, and translating those insights into innovations that resonate globally. To her, the most powerful ideas don’t happen in isolation—they happen through curiosity, connection, and the willingness to see the world through someone else’s eyes.