PhD in Management, Marketing
I wanted to be somewhere where the faculty was involved in consumer behaviour, particularly, consumer culture, and strategy research.
The faculty at Laurier matched with my interest. Given Lazaridis SBE’s reputation for research, it was an easy decision to apply here. I like the fact that its an intimate program which allows me to interact with almost all the faculty members in my area.
I also like that professors are always willing to meet with students and provide assistance and guidance whenever needed. Everyone in the program is super supportive and encouraging, which I feel is a big motivator.
I haven't finalized my research question but I foresee it as something involving consumer culture, product innovation and strategy. I've always been interested in consumer culture and strategy from a social and managerial perspective.
After having been exposed to readings in different classes, I am interested in innovation and transformative consumer research from a managerial perspective.
My goal is to become a tenure-track scholar and/or work in the industry. The big draw for me was the ability to pursue the questions that intrigued me and to conduct research on topics that might have an impact.
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