The Lazaridis School’s Master of Science (MSc) in Management: Marketing is a 12-month program starting in September that will train you to become a skilled marketing researcher. Our program is ideal if you are seeking a career as a marketing research analyst in the public or private sectors, or as a first step towards a PhD in Marketing.
The program provides rigorous training in research methodology and in core topic areas of marketing such as marketing strategy, consumer behaviour, services marketing, advanced marketing research and branding.
The Lazaridis School’s marketing area consists of world-class faculty with PhDs from leading universities including: Alberta, Auckland, Cambridge, Cornell, McGill, McMaster, Michigan, Toronto and York. Our faculty have published and hold editorial positions at a number of premier marketing journals, such as Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of Consumer Research, International Journal of Research in Marketing, Journal of Consumer Psychology, Journal of Retailing and Quantitative Marketing and Economics.
The Marketing area also boasts a state-of-the-art Consumer Research Lab, equipped with 20 computer terminals and software for controlled experimental studies or survey-based, online data collection. The lab also includes a small breakout room (with a one-way mirror) for focus groups, interviews and other research activities.
Prospective MSc students will work under the supervision of one or more of our marketing faculty members with graduate supervisory status on a Major Research Paper (MRP).
Lazaridis Research Professor
Canada Research Chair (Tier 2) in Market Insight and Innovation
Hae Joo Kim
Area Coordinator, Marketing
Sarah J.S. Wilner
Laurier Chair in Brand Communication
In the second term of the MSc in Management program, you may apply to the PhD in Management program with a concentration in Marketing. Should you be accepted, you will be given course credit for successfully completed courses cross-listed in both the master's and PhD programs.
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