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Oct. 4, 2016
For Immediate Release

WATERLOO – The Manulife Centre for Community Health Research at Wilfrid Laurier University will present a film screening of the local short documentary Weaving our Common Threads October 6 at the Original Princess Cinema to celebrate World Breastfeeding Week.

“There is a lot of misinformation and myths related to infant feeding and care,” said Sandy Hoy, director of research projects at the Manulife Centre. “Our film is intended to share accurate evidence about breastfeeding for expecting parents as well as challenge the broader community to better support breastfeeding.”

The film shares the story of a local initiative that is re-weaving the common threads of mothers’ breastfeeding knowledge. The documentary reflects both the joys and the challenges of breastfeeding, which can be overcome by communities working together. The film explores common myths, overcoming barriers, partner support, the Breastfeeding Buddies program and community supports for breastfeeding.

The film was created by Laurier’s Manulife Centre and Breastfeeding Buddies and funded by a Community Breastfeeding Project Grant from Best Start Resource Centre, by Health Nexus. The event is hosted in collaboration with Catherine Fife MPP Kitchener-Waterloo, the Manulife Centre for Community Health Research, Breastfeeding Buddies and Grand River Hospital.

“I decided to get involved with this project because I believe it’s important for Waterloo Region to be a leader in ensuring infant and family health,” said Fife. “By working in collaboration with community partners, we can share knowledge, spread awareness on the issue and bring more people together.”

“Grand River Hospital is proud to be a designated ‘Baby-Friendly’ hospital,” said Jennifer Breaton, program director, childbirth. “This is a global effort created by the World Health Organization and UNICEF to implement best practices that protect, promote and support breastfeeding. We are thrilled to be co-hosting this event to showcase the importance of breastfeeding awareness and support in Waterloo Region.”

The screening will be held Oct. 6 from 7 p.m. to 9 p.m. at the Original Princess Cinema at 6 Princess St. Waterloo. The screening is free and open to the public.

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MEDIA CONTACTS:

Dr. Sandra Hoy, Director of Research Projects 
Social Innovation Research Group (SIRG)
Manulife Centre for Community Health Research

T: 519.884.0710 x5280

E: shoy@wlu.ca

Kevin Crowley, Director, Communications and Public Affairs
Wilfrid Laurier University

T: 519.884.0710 x3070

E: kcrowley@wlu.ca

Grant Burns, Executive Assistant
Office of Catherine Fife, MPP Kitchener-Waterloo

T: 416.325.6913

Stefany Snedden, Communications Officer
Grand River Hospital

T: 519.749.4300 x2986

E: Stefany.Snedden@grhosp.on.ca

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