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Nov. 4, 2016

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Nov. 4, 2016
For Immediate Release

BRANTFORD – Wilfrid Laurier University’s Brantford campus will offer a new User Experience Design degree next fall following the recent approval from the Ministry of Advanced Education and Skills Development.

This new Bachelor of Design is an innovative, integrated program that leverages the campus’ partnership with Conestoga College. Students will take courses from both institutions on the Laurier Brantford campus, and earn two credentials in four years (a Bachelor of Design and a graduate certificate in Interactive Media Management). The program will allow students to develop skills in design thinking, interaction design, information architecture, project management and entrepreneurship, in addition to working directly with local companies and community organizations to create design solutions for their content, products, and service needs.

User experience (UX) designers are trained professionals who understand how to ensure that the entire experience a person has with a product, service, environment or message is a positive one. UX designers are in high demand and have been ranked 14th on CNN Money’s list of top 100 Best Jobs. This is likely due to the fact that UX professionals are valuable in a wide range of industries including, retail, healthcare, technology, finance, education and government.

“I am very excited that Laurier can now offer this innovative, in-demand degree to the community and beyond,” said Heidi Northwood, dean of Liberal Arts. “We are in a unique position to deliver both the knowledge and essential skills honed through study of the liberal arts — such as communication skills, critical thinking, problem-solving and intercultural understanding — and the hands-on applied skills that inform practices associated with improving products, services and interactive content.”

In the first year, successful applicants will explore the fundamentals of UX and design thinking and will be introduced to both the theory and practice of user centered design. They will also learn visual design and social media strategy. In their second and third years, students will continue to develop their skills in UX design, information architecture, interaction design and immersive design. After completing the third-year course in project management, they will be ready to write the exam to qualify for project management certification. Following their third year, students have the option to participate in co-op work.

Students devote their fourth year to a capstone project, where they will work with entrepreneurial and social innovation mentors in Laurier’s highly acclaimed LaunchPad program in Brantford, to develop a user experience design solution for partners outside of the classroom setting.

Learn more about the degree program, including how to apply, requirements and sample courses.

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Dr. Heidi Northwood, Dean: Faculty of Liberal Arts
Wilfrid Laurier University

T: 519.756.8228 x5461  


Beth Gurney, Associate Director
Communications & Public Affairs
Wilfrid Laurier University

T: 519.756.8228 x5753



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