On Feb. 5, the Lazaridis School of Business & Economics hosted its seventh-annual PepsiCo Pitch Competition. The competition aims to strengthen students’ presentation and persuasion skills, exposing them to the “art of the pitch”. During the competition, first-year Bachelor of Business Administration (BBA) students have the opportunity to share a new business idea to theoretical investors with a two-minute time limit.
All first-year BBA students participated in the initial assignment by delivering individual pitches in their labs. The top two students from each of the 96 labs advanced to the semi-finals where they presented their pitches to teaching assistants and alumni judges. The top 12 students moved on to the finals.
Each of the finalists presented their pitches again to a panel of executives from PepsiCo Canada and alumni entrepreneurs. Attendees were treated to an inspiring address from entrepreneur and Lazaridis School alumna Emily Rudow (BBA ’11), who shared her business story and emphasized the importance of persistence when launching a new business venture. Alumnus and author David Chilton (BA ’95) shared stories from his time as a judge on Dragons’ Den and echoed that persistence and grit are critical skills for entrepreneurs.
The quality of the finalists’ pitches was outstanding, and the judges ended up declaring a tie for third place. Scholarships and PepsiCo plaques were presented to all 12 finalists, and the top four students will receive guaranteed interviews with PepsiCo.
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