Nicole received her PhD in Marketing and International Business from the University of Auckland. She also holds an MSc (Technology Management) and BComm Hons (Marketing) from the University of Saskatchewan. In 2010, she received an honorary doctorate from the Turku School of Economics (Finland).
Through her career, Nicole has held academic appointments in New Zealand, Canada and Finland. Now, she is the inaugural Lazaridis Research Professor at Wilfrid Laurier University in Waterloo, Canada.
Nicole is also the Research Director of the Lazaridis Institute for the Management of Technology Enterprises. She studies high-growth technology firms, focusing on a variety of topics at the intersection of marketing strategy, international business and entrepreneurship. Her work is published in the top journals across all three of her disciplinary areas, including Journal of Marketing, Journal of the Academy of Marketing Science, Journal of International Business Studies, Journal of World Business, Journal of Business Venturing, Entrepreneurship Theory and Practice, and Academy of Management Review.
Nicole’s current research programme involves projects in Canada, Spain, Finland and Germany. She is also working with colleagues from the Lazaridis School and UC Berkeley’s Sutardja Center for Entrepreneurship and Technology on a major entrepreneurship study through the European Innovation Academy in Portugal. More locally, Nicole leads a SSHRC-funded team in the study of marketing-related innovation capabilities for high growth technology firms.
In 2016, Nicole was recognized as Laurier’s ‘University Research Professor.’ In 2018, an international study showed her to have four of the most influential publications in International Marketing- more than any other scholar in the world. In 2014, she was ranked as the number two scholar worldwide for International Marketing. Nicole was also ranked eighteenth in the world for International Business, the only female in the ‘top 20’ list for that discipline.
Nicole is Associate Editor at the Journal of Business Venturing - the premier journal for entrepreneurship research. She is also Consulting Editor at the Journal of International Business Studies and sits on numerous other editorial boards. She teaches in the Lazaridis School’s International Business Concentration (undergraduate) and a PhD seminar course in Marketing Strategy.
Nicole’s research intersects marketing strategy, international business and entrepreneurship, typically in the context of technology firms. She works with colleagues worldwide.
Examples of some of her projects include:
Nicole is currently supervising a number of doctoral students in the areas of marketing, entrepreneurship and international entrepreneurship. At this time, she is unable to accept new students.
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