In 1996, Lisa Giguere received an MBA from Wilfrid Laurier University. She received a BBA (1990) and a BEd (1988) from the University of New Brunswick.
Lisa joined Laurier as a marketing instructor in 2004. She has taught BU 352 (Introduction to Marketing Management), BU 362 (Building and Managing Products, Services and Brands), BU 412 (Services Marketing), BU 422 (Marketing Research), BU 442 (Marketing & Society), BU 459 (Marketing and Social Networks), BU 462 (B2B Marketing), BU 470 (Brand Management), BU 479 (High Tech Marketing), BU 632 (Marketing and Technology), BU 682 (B2B Marketing), and BU 732 (Strategic Brand Management).
Prior to joining Laurier, Lisa developed an extensive background in marketing during a 14 year career with several organizations, notably GE and NCR.
Writing cases, teaching with cases, course design.
Lisa is an accomplished case writer. She has received the following awards for her cases:
Office location: LH 4093
Office hours: (Zoom)
BU 462 Wednesdays 1 - 1:30 p.m. or by appointment
BU 470 Wednesdays 1:30 - 2 p.m. or by appointment
Term: Fall 2021
Teaching: BU 462 & BU 470
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