In 1996, Lisa Giguere received an MBA from Wilfrid Laurier University. She received a BBA (1990) and a BEd (1988) from the Univeristy of New Brunswick.
Lisa joined Laurier as a marketing instructor in 2004. She has taught BU 352 (Introduction to Marketing Management), BU 362 (Building and Managing Products, Services and Brands), BU 422 (Marketing Research), BU 412 (Services Marketing), BU 462 (B2B Marketing), and BU 479 (High Tech Marketing).
Prior to joining Laurier, Lisa developed an extensive background in marketing during a 14 year career with several organizations, notably GE and NCR.
Writing cases, teaching with cases, course design.
Lisa is an accomplished case writer. She has received the following awards for her cases:
Office location: LH 4020
Office hours: Winter 2017 Mondays 1 p.m. to 2:30 p.m. and Tuesdays 2 p.m. to 3:30 p.m.
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