The Integrated Case Exercise (ICE) takes place in the third year of the BBA program. A real business presents a problem it is trying to solve, and students must apply what they have learned in all of their classes for each functional area – from Finance to Marketing, Operations to Accounting.
Throughout the week, teams prepare their proposed solution to a business problem and present it with their group members.
If you would like to be a panelist for ICE Week, contact Emma Twells, immersive learning coordinator at the Lazaridis School of Business and Economics.
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