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Join us at Laurier

Becoming a Golden Hawk means more than just cheering on our (really good) varsity teams – it means being a student who cares about your community, who works hard in the classroom, and who takes advantage of all the learning opportunities that can happen outside the classroom, too.


The Integrated Case Experience (ICE) Week takes place in the third year of the BBA program. A real business presents a problem it is trying to solve, and students must apply what they have learned in all of their classes for each functional area – from Finance to Marketing, Operations to Accounting.

Throughout the week, teams prepare their proposed solution to a business problem and present it with their group members.

If you would like to be a panelist for ICE Week, contact Emma Twells, immersive learning coordinator at the Lazaridis School of Business and Economics.

Media Contacts:

Emma Twells

Immersive Learning Coordinator

E: etwells@wlu.ca
T: 519.884.0710 x3844

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