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Dr. Osama Butt is an Assistant Professor of Marketing. He holds a Doctorate in Education Leadership and Policy from the University of Toronto, an MBA in Marketing from West Texas A&M University (USA), and a Master’s degree in Economics from the University of the Punjab, Pakistan.
His teaching philosophy is grounded in the belief that effective learning emerges at the intersection of theory and practice. He employs a diverse range of pedagogical approaches, including case-based teaching, experiential learning exercises, and simulations, to create immersive learning environments that connect academic concepts with real-world application. In his classroom practice, he emphasizes experiential learning as a cornerstone of student development, aiming to equip learners with both conceptual depth and practical insight.
Prior to joining Wilfrid Laurier University, he held teaching appointments at McMaster University, Toronto Metropolitan University, the University of Guelph, the University of Texas–Pan American (Rio Grande Valley), and St. Joseph’s College (New York).
He has also served in academic leadership roles, including Chair of the Department of Management Sciences at Bahria University, Lahore Campus (Pakistan), and Area Coordinator for Marketing at the National University of Computer and Emerging Sciences (FAST-NUCES), Lahore Campus (Pakistan).
His research focuses on branding, higher education marketing, and consumer psychology. His scholarly work has been published in leading marketing journals, including the Journal of Marketing Education, Social Responsibility Journal, and Journal of Brand Management, as well as in peer-reviewed conference proceedings.
- Marketing Theory.
- Brand Management.
- Higher Education Marketing
- COIL Project
- Who’s Who Among Students in American Universities and Colleges Award (2002).
Journal Publication
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Fares, O. H., & Butt, Osama J. (2026). Game On: A Meta-Analysis of Motivational Factors in Business Education. Journal of Marketing Education, 02734753261443473.
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Twyford, J., Butt, Osama, and Haverila, M. (2025). “Industry 4.0: The impact of realized absorptive capacity on environmental performance in the context of global distribution channels,” Social Responsibility Journal, May 2025
- Wang, Yong J., Butt, Osama J. and Wei, J., (2011) "My identity is my membership: A longitudinal explanation of online brand community members’ behavioral characteristics." Journal of Brand Management, 19:1, 45-56.
Publications in Referred Proceedings
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Fares, O. and Butt, Osama (2025). “Game On: A Meta Analysis of Motivational Factors in Business Education (work in progress),” presented at Administrative Sciences Association of Canada, Waterloo, Canada, 2025
Prima, A., Moengin, P., Astuti, P., Nugrahanti, A., Dahani, W., Yanti, W., & Butt, O. J. (2025, April). "The Dynamic Interplay between International Crude Imports and Exports and Domestic Production of Indonesia," In IOP Conference Series: Earth and Environmental Science (Vol. 1486, No. 1, p. 012051). IOP Publishing - Butt, Osama (2024). “Overcoming Stumbling Blocks: Challenges and perceived outcome of promotions in Ontario Universities,” Society for Marketing Advances Proceedings, Tampa, 2024
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Butt, Osama Jawaid (2024). “ Equity and Inclusion in Digital Access: Panel of Perspectives from North American College Professors in a Collaborative Online International Learning Community,” Global Digital Humanities Symposium , Michigan 2024 - Butt, Osama Jawaid (2023). “Analyzing Universities need to engage in promotional activities: A case of Greater Toronto Area,” Society for Marketing Advances Proceedings, Dallas/Fort Worth 2023
- Special Presentation on “Best Practices: before and after a COIL experience. Professor Experience from North America Program for the Internationalization of the Curricula: United States – Mexico – Canada,” XXXI AMPEI Annual Conference, Mexico City, Mexico, Sept. 2023
- Butt, Osama Jawaid (2009). “The Developing Economy of Pakistan: Women’s Changing Role,” Academy of International Business southeast Asia Regional Conference Proceedings, Hong Kong, 2009.
- Butt, Osama J. and Yong J. Wang (2008). “Brand Community, Brand Association, and Consumer Behavior: Implications for Branding Strategy,” International Academy of Business & Economics Proceedings, Las Vegas 2008.
- Butt, Osama Jawaid (2008). “Critical Essay on ‘New Dominant Logic’ for Marketing,” Global Marketing Conference Proceedings, Shanghai 2008.
- Hernandez, Monica and Osama J. Butt (2006). “A Model of Flow Experience as Determinant of Positive Attitude toward Online Advergames,” The Academy of Marketing Science Proceedings, San Antonio 2006.
- Butt, Osama Jawaid (2006). The Legal Framework of Franchising in an Emerging Economy: A Case Concerning Pakistan,” Academy of International Business – US Southwest Chapter Proceedings, Oklahoma City 2006.
- Butt, Osama J. and Angela Hausman (2005). “The Role of Leaders and Champions in an Organizational Network: A Theoretical Perspective,” Society for Marketing Advances Proceedings, San Antonio 2005.
Newspaper/Magazine Publications
- Butt, Osama J. (June 2015). "Marketing SMEs" EVOLVE: Business Insight. pp.68-69.
- Butt, Osama J. (April 2015). "Marketing a Country" EVOLVE: Business Insight. pp.54-55.
- Butt, Osama J. (Feb. 2015). "How to Brand a Country" EVOLVE: Business Insight. pp.58-59.
- Butt, Osama J. (1999). “Role of World Bank in Pakistan’s Economy” The Nation. pp.15.
- Butt, Osama J. (1999). “Euro and Its Implications for the Developing World” The Nation. pp.15.
Contact Info:
T: 548.889.xxxx
Office location: LH4017
Office hours: By appointment
Languages spoken: English