The Lazaridis School’s Master of Science (MSc) in Management: Marketing is a one-year program that will train you to become a marketing researcher with highly desirable skills in marketing research and analytics. Our program is ideal if you are seeking a career as a marketing research analyst in industry and government or as a first step towards a PhD in business.
The program provides rigorous training in research methodology and data analytics, as well as in core marketing fields such as marketing strategy, consumer studies, services marketing and branding.
The Lazaridis School’s marketing area consists of world-class faculty with PhDs from leading universities including: Alberta, Auckland, Cambridge, Cornell, McGill, McMaster, Michigan, Toronto and York. Our faculty have published and hold editorial positions at a number of premier marketing journals, such as Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of Consumer Research, International Journal of Research in Marketing, Journal of Consumer Psychology, Journal of Retailing and Quantitative Marketing and Economics.
The Marketing area also boasts a state-of-the-art Consumer Research Lab, equipped with 20 computer terminals and software for controlled experimental studies or survey-based, online data collection. The lab is also equipped with specialized software tools for data collection and advanced data analytics (e.g., R, SAS, SPSS).
Prospective MSc students will work under the supervision of one or more of our marketing faculty members with graduate supervisory status on a Major Research Paper (MRP).
Lazaridis Research Professor
Canada Research Chair (Tier 2) in Market Insight and Innovation
Hae Joo Kim
Area Coordinator, Marketing
Chun (Martin) Qiu
Sarah J. S. Wilner
Laurier Chair in Brand Communication
In the second term of the MSc in Management program, you may apply to the PhD in Management program with a concentration in Marketing. Should you be accepted, you will be given course credit for successfully completed courses cross-listed in both the master's and PhD programs.
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