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Wilfrid Laurier University School of Business & Economics
April 16, 2014
 
 
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Bruce West, MBA '05, Executive Vice-President, Finance & Chief Financial Officer, The Co-operators



Bruce West joined The Co-operators Group in June 2007 as Senior Vice-President, Finance and Chief Financial Office. He brings over 25 years of progressive financial and managerial experience in operations, corporate development, and financial management to this role.

Bruce began his career with KPMG in 1980. He launched his financial services career with London Life in 1983 where he progressed through several financial roles over the next 11 years. He moved to Clarica Life Insurance Company for the next eight years, becoming Vice-President, Finance & Shared Services in 1997.

Bruce was actively involved in growing Clarica’s Canadian business, along with the demutualization of the company and several M&A transactions. When Sun Life Financial acquired Clarica in 2002, Bruce became Vice-President and Chief Financial Officer for Sun Life's Canadian business. Here he played a key role in the integration of the two companies.

Bruce returned to university full-time in 2004. He re-entered the workforce in the high-tech industry as Executive Vice-President, Finance and Business Processes at ARISE Technologies Corporation where he helped engineer a financial turnaround. Most recently, Bruce was Vice-President, Finance for Canadian Tire Financial Services and Chief Financial Officer for Canadian Tire Bank.

Bruce's educational accomplishments include a Bachelor of Mathematics from the Universtiy of Waterloo (1980), Chartered Accountant designation (1981), FLMI designation (1985), and a MBA with a concentration in marketing from Wilfrid Laurier University (2005). In 2009, Bruce obtained the Chartered Director (C.Dir.) designation from The Directors College, plus holds his C.Dir HR designation from The Directors College.  He is also a member of the Financial Executives Institute of Canada.

Bruce sits on the board of directors for a number of companies in The Co‑operators Group and will serve on the board of EGI Financial Holdings Inc. and Echelon General Insurance Company.  Bruce also sits on the Dean’s Advisory Council at the School of Business and Economics at Wilfrid Laurier University.