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Wilfrid Laurier University Leaf
October 6, 2015

Canadian Excellence

Marketing Strategy

Steps to Planning an Event

Create Guest Lists and Invitations, Develop a Marketing Strategy

  • Determine if your event is open to the public or by invitation only. If by invitation only, create a guest list. If open to the public, develop a list of individuals or groups you may want to market your event to. Other things to consider:

- Is the event free, or will guests be required to purchase a ticket?

- An RSVP deadline

- An appropriate time to mail external invitations (generally give 6-8 weeks prior to event)

- If a dignitary, government official or past Honorary Degree Recipient is attending the event contact Maebelle Knechtel-Bell,, to inform the President. Also refer to the Visiting Dignitary Protocol Guidelines page further details.

  • Determine if you need hard copy or electronic invitations, posters, web releases, etc. Contact Helen Exley,, ext. 2110, in the Communications, Public Affairs and Marketing department to request your print/media needs and to discuss marketing opportunities.