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Wilfrid Laurier University Leaf
October 13, 2015

Canadian Excellence

Event Objectives

Steps to Planning an Event

Determine the Event Objective and Target Audience

  • When people leave your event what do you hope they know, feel, remember and/or do?
  • Is there a need or interest from your target audience?
  • Has something similar been done in the past, in the near future that targets the same audience? If you answered yes to this question use your collaboration skills to discuss how you can work together?
  • It may be useful to compile a planning committee from different departments to help answer these questions if the event is of a larger scale