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Wilfrid Laurier University School of Business & Economics
April 23, 2014
 
 
Canadian Excellence

Research Projects



Consumer Behaviour & Brand Management

1. The Role of Ethnic Stereotypes in the Evaluation of Services

(Supported by SSHRC Insight Development Grant)

Researchers: Dr. Tripat Gill, Dr. Chatura Ranaweera, Dr. Hae Joo Kim, Monica El Gamal (PhD student, Psychology), Leila Kamali (PhD student, Marketing)

2. Effect of Priming Related Concepts on Brand / Product Preference

Researchers: Dr. Tripat Gill, Monica ElGamal (PhD student, Psychology)

3. Sex Differences in Framing Effects: An Evolutionary Psychology Perspective

Researchers: Dr. Tripat Gill, Dr. Gad Saad (Concordia University)

4. Background Color of Websites and Risk Perception in Online Purchases

Researchers: Dr. Tripat Gill, Hamed Mehrabi (PhD student, Marketing)

5. Effects of Price and Quantity Restrictions on Consumption Pleasure

Researchers: Dr. Zhenfeng Ma, Dr. Tripat Gill

6. The Relationship between Status and Height

ResearchersDr. Tripat Gill, Dr. Gad Saad (Concordia University)

7. Effects of Goal Visualization on WTP

Researchers: Dr. Hae Joo Kim

8. Positive Brand Inferences from Processing Disfluency

Researchers: Dr. Hae Joo Kim, Dr. Melanie Dempsey

Innovation and New Product Adoption

1. Effect of Innovation Locus on New Product Adoption

(Supported by SSHRC Insight Development Grant and the Marketing Science Institute)

Researchers: Dr. Zhenfeng Ma, Dr. Tripat Gill, Dr. Ying Jiang (UOIT)

2. Counter-Stereotypical Products: Adoption Barriers and Marketing Strategies

(Supported by SSHRC General Grant)

Researchers: Dr. Tripat Gill, Dr. Jing Lei (U of Melbourne)

Consumer Health and Welfare

1. Portion-Size Options and Food (Over) Consumption

Researchers: Dr. Tripat Gill, Dr. Jing Lei (U of Melbourne)

2. Consumer Financial Decision Making: Biases and Advice

Researchers: Dr. Tripat Gill, David Lewis (PhD student, Marketing)

Self-Concept and Social Interactions

1. Compensatory Knowledge Signaling in Consumer Word-of-Mouth

Researchers: Dr. Grant Packard, Dr. David Wooten (U of Michigan)

2. Beyond Truth and Lies: Evasion as a Response to Unfavorable Social Comparisons

Researchers: Christine Kang (U of Michigan), Dr. Grant Packard, Dr. David Wooten (U of Michigan)

3. No Idle Boast: Consumer Responses to Self-Enhancing Sources of Word-of Mouth Information

Researchers: Dr. Grant Packard, Dr. Andrew Gershoff (U of Texas), Dr. David Wooten (U of Michigan)

4. How Can 'I' Help 'You'? Personal Pronoun Use in Customer-Firm Interactions

Researchers: Dr. Grant Packard, Dr. Brent McFerran (U of Michigan), Dr. Sarah Moore (U of Alberta)

5. Caught Red-Branded: The Social Risk of Self-Presentational Props

Researchers: Dr. Grant Packard, Dr. Andrew Gershoff (U of Texas)

Other

1. Investigating variation in replicability: A “many labs” replication project.

Researchers: Richard Klein (U of Florida), Dr. Kate Ratliff (U of Florida), Dr. Brian Nosek (U of Virginia), Dr. Grant Packard and 47 other authors.