Wilfrid Laurier University is conducting a visual identity review, which means examining the university’s graphic elements such as the crest and wordmark. The review will answer two questions: should we update or change the university’s visual identity, and if so, how can we update the visual identity in a cohesive way that reflects our strengths, values and traditions?
The university engaged design firm Scott Thornley + Company (STC) in 2010 after a comprehensive RFP process. STC has had access to all of the research that came out of the Envisioning Laurier process and the subsequent development of the Inspiring Proposition: Inspiring lives of leadership and purpose. In the many interviews, focus groups, on-line discussions, etc. there were some common threads in the responses with regards to the question: What makes Laurier different, unique? The following themes recurred often:
- Impressive level of school spirit
- High level of satisfaction re: student experience and community engagement
- Laurier’s friendly, intimate and community environment
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