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Wilfrid Laurier University School of Business & Economics
April 24, 2014
 
 
Canadian Excellence

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PhD, MFin & MSc Programs

PhD Candidate Jon Kerr named Doctoral Fellow

Jul 8/13

Jon Kerr has been named a Doctoral Fellow to the 2013 American Marketing Association's (AMA) Entrepreneurial Marketing Doctoral Consortium. In addition, he and Dr. Nicole Coviello have had the following paper accepted for presentation at the 2013 Global Research Symposium on Marketing and Entrepreneurship (an event sponsored by the AMA and the Entrepreneurial Marketing Special Interest Group):

"Informing Co-Creation in Marketing by Integrating Network Processes and the Dynamics of Effectuation"

Both events are part of the AMA's SIG conferences held immediately prior to the AMA in Boston this year. The AMA is one of the largest marketing associations in the world, with over 30,000 members. It is the leading organization for marketing academics and practitioners, and publishes (e.g.) the Journal of Marketing, Journal of Marketing Research and Journal of International Marketing.

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