Feb. 14, 2019Print | PDF
Cec Joyal is at it again.
Joyal, a development officer at Wilfrid Laurier University’s Waterloo campus, and her twin sister, Claire, have kicked off their annual campaign to collect winning Tim Hortons Roll Up the Rim coffee cup tabs from the Laurier community to give to those experiencing homelessness in Waterloo Region and the City of Brantford.
The sisters will start distributing the winning tabs during the Sunday-night supper program at St. Louis Roman Catholic Church in Waterloo, where they volunteer, by the end of the month. Tabs will also be available to patrons of St. John’s Kitchen in Kitchener. In Brantford, tabs will be delivered to the Salvation Army Booth Centre on Dalhousie Street, where they will be distributed to the homeless.
Joyal says it takes a few weeks after the contest starts in early February to receive enough tabs to provide each person with one food tab and one beverage tab.
“A free coffee or doughnut may not mean much to the average person, but it can mean a lot to someone who is homeless,” says Joyal.
The campaign, now in its 19th year, began after Joyal handed her own winning tab to a man sitting outside her go-to Tim Hortons location. The simple act of kindness gave Joyal an idea: What if more could be done with winning tabs?
“The tabs allow someone experiencing homelessness to eat with dignity, inside the restaurant and out of the cold,” says Joyal.
The goodwill campaign has come a long way since its beginning in February 2000. Joyal no longer needs to solicit tabs through posters put up around Laurier’s campuses as the annual collection feels like an institutional tradition. Social media has also helped share Joyal’s campaign with coffee drinkers across Canada. Winning tabs from outside of Ontario have found their way to Joyal’s office, including one for a $100 Tim
Joyal figures the campaign has collected about 7,500 tabs from the Laurier community, Kitchener-Waterloo and Brantford residents, local organizations and elementary and high schools across Ontario that organize collections of their own.
Anyone wishing to donate a winning tab can do so at a drop box at International News on Laurier’s Waterloo campus or at Joyal’s office in Alumni Hall. Tabs can be dropped off in person or sent through interoffice mail.
On the Brantford campus, tabs can be sent or personally delivered to Penny Friesen in the SC Johnson building, Room 102, or Janice Vilaca, SC Johnson building, Room 414.
To find out more about the campaign, contact Cec Joyal at email@example.com or 519-884-0710 x3864.
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