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Dec. 7, 2017
For Immediate Release

WATERLOO – The holiday season is upon us once more. Wilfrid Laurier University has a number of experts who can speak to the following related topics.

Holiday Retail and Marketing

Sarah Wilner, Laurier Chair in Brand Communication and associate professor of marketing at the Lazaridis School of Business and Economics, is an expert on marketing and brand management, design thinking, consumer culture and experience of brands, products and services. Contact: swilner@wlu.ca or 416-817-4430.

Grant Packard, assistant professor of marketing at the Lazaridis School of Business and Economics, is an expert on the retail industry, online shopping, consumption and social media, and online product reviews. Before entering academia, he worked in marketing and advertising. Contact: gpackard@wlu.ca.

Brad Davis, associate professor of marketing at the Lazaridis School of Business and Economics, is an expert on marketing communications and branding. He is available to comment on a range of holiday marketing topics. Contact: bdavis@wlu.ca or 519.884.0710 x2539.

Childhood, Media and Toys

Sue Ferguson, associate professor in the Digital Media and Journalism and Youth and Children’s Studies programs, is an expert on children’s culture and the media. She has taught a course on children, toys and media. Contact: sferguson@wlu.ca.

Giving

Bradley Ruffle, professor of economics at the Lazaridis School of Business and Economics, is an expert on gift giving, why people continue to give in-kind gifts instead of cash, and retail pricing. Contact: bruffle@wlu.ca or 519-884-0710 x4470.

New Year’s Resolutions

Anne Wilson, professor of psychology, is an expert on self-identity and goal setting. She is available to comment on how people think about their past and future, how they set goals and why they succeed or fail at these goals. Wilson has also researched how landmarks, such as New Year’s Day, are symbolic turning points and how this can affect our motivation to make changes. Read Wilson’s tips on how to make New Year’s resolutions successful. Contact: awilson@wlu.ca or 519.884.0710 x3037.

The university will be closed from Dec. 23 - Jan. 2 inclusive. Please contact faculty experts directly during this time.

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Media Contacts:

Kevin Crowley, Director

Communications and Public Affairs, Wilfrid Laurier University

E: kcrowley@wlu.ca
T: 519.884.0710 x3070

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