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Wilfrid Laurier University Communications, Public Affairs & Marketing
May 24, 2015

Canadian Excellence

Communications, Public Affairs & Marketing (CPAM) is responsible for providing institutional leadership in building the Universityís profile and reputation provincially, nationally and internationally through external promotion and advocacy, while also communicating key University messages and values to the internal community. Bringing a high level of strategic communications and marketing expertise to key University initiatives, CPAM works collaboratively with institutional leaders and members of the University community at all locations to assist Laurier in achieving its strategic directions. The department strengthens and enhances communications capacities throughout the institution, and leads a multi-campus integrated marketing communications team.†

CPAM consists of two teams:

Communications & Public Affairs

  • Resources for the media
  • Communications services (strategy, news releases, writing, photo, video etc.)
  • Media relations training
  • University publications (insideLaurier, Campus Magazine)
  • Social media

Marketing & Creative Services

  • Design services (posters, publications, invites etc.)
  • Official university templates (Powerpoint, letterheads etc.)
  • Laurier's brand standards guide
  • Logo requests

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Headlines...


Laurier hosts chamber music festival, QuartetFest 2015 Laurier hosts chamber music festival, QuartetFest 2015
(News Release - May 22)
Deadline extension: Employee Achievement Awards
(Notice - May 22)
Laurierís Tammy Lee named finalist in Ontario Women in Law Enforcement Award
(Campus Update - May 21)
Laurier mourns the passing of economics professor Peter Sinclair Laurier mourns the passing of economics professor Peter Sinclair
(Campus Update - May 21)
Laurierís Special Constable Service receives Best Dressed Law Enforcement Vehicle Award Laurierís Special Constable Service receives Best Dressed Law Enforcement Vehicle Award
(Campus Update - May 21)
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