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Wilfrid Laurier University Communications, Public Affairs & Marketing
May 24, 2016

Canadian Excellence

Communications, Public Affairs & Marketing (CPAM) is responsible for providing institutional leadership in building the Universityís profile and reputation provincially, nationally and internationally through external promotion and advocacy, while also communicating key University messages and values to the internal community. Bringing a high level of strategic communications and marketing expertise to key University initiatives, CPAM works collaboratively with institutional leaders and members of the University community at all locations to assist Laurier in achieving its strategic directions. The department strengthens and enhances communications capacities throughout the institution, and leads a multi-campus integrated marketing communications team.†

CPAM consists of two teams:

Communications & Public Affairs

  • Resources for the media
  • Communications services (strategy, news releases, writing, photo, video etc.)
  • Media relations training
  • University publications (insideLaurier, Campus Magazine)
  • Social media

Marketing & Creative Services

  • Design services (posters, publications, invites etc.)
  • Official university templates (Powerpoint, letterheads etc.)
  • Laurier's brand standards guide
  • Logo requests

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(News - May 18)
Laurier strongly represented at the diTHINK computing and technology conference Laurier strongly represented at the diTHINK computing and technology conference
(Campus Update - May 17)
Laurier awarded funding for workplace transportation accident prevention program Laurier awarded funding for workplace transportation accident prevention program
(Campus Update - May 17)
Laurierís Empty Bowls charity event another great success Laurierís Empty Bowls charity event another great success
(Campus Update - May 16)
Ashley Little named 2017 Edna Staebler Writer in Residence Ashley Little named 2017 Edna Staebler Writer in Residence
(News Release - May 16)
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