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Wilfrid Laurier University Communications, Public Affairs & Marketing
March 2, 2015
 
 
Canadian Excellence
 

Communications, Public Affairs & Marketing (CPAM) is responsible for providing institutional leadership in building the University’s profile and reputation provincially, nationally and internationally through external promotion and advocacy, while also communicating key University messages and values to the internal community. Bringing a high level of strategic communications and marketing expertise to key University initiatives, CPAM works collaboratively with institutional leaders and members of the University community at all locations to assist Laurier in achieving its strategic directions. The department strengthens and enhances communications capacities throughout the institution, and leads a multi-campus integrated marketing communications team. 

CPAM consists of two teams:

Communications & Public Affairs

  • Resources for the media
  • Communications services (strategy, news releases, writing, photo, video etc.)
  • Media relations training
  • University publications (insideLaurier, Campus Magazine)
  • Social media

Marketing & Creative Services

  • Design services (posters, publications, invites etc.)
  • Official university templates (Powerpoint, letterheads etc.)
  • Laurier's brand standards guide
  • Logo requests

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Laurier Board of Governors approves program priority recommendations and new budget model Laurier Board of Governors approves program priority recommendations and new budget model
(News Release - Feb 27)
Laurier and full-time faculty reach tentative collective agreement Laurier and full-time faculty reach tentative collective agreement
(Campus Update - Feb 26)
Laurier's Yellow Brick Wall gallery exhibit celebrates the spirit of resilience Laurier's Yellow Brick Wall gallery exhibit celebrates the spirit of resilience
(News Release - Feb 25)
#pinkshirtday: Do cyber bullies really want to hurt others? A Laurier professor has the answer #pinkshirtday: Do cyber bullies really want to hurt others? A Laurier professor has the answer
(Campus Update - Feb 25)
Laurier celebrates Aboriginal culture during education week Laurier celebrates Aboriginal culture during education week
(News Release - Feb 24)
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