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Wilfrid Laurier University Communications, Public Affairs & Marketing
April 30, 2016
 
 
Canadian Excellence
 

Communications, Public Affairs & Marketing (CPAM) is responsible for providing institutional leadership in building the University’s profile and reputation provincially, nationally and internationally through external promotion and advocacy, while also communicating key University messages and values to the internal community. Bringing a high level of strategic communications and marketing expertise to key University initiatives, CPAM works collaboratively with institutional leaders and members of the University community at all locations to assist Laurier in achieving its strategic directions. The department strengthens and enhances communications capacities throughout the institution, and leads a multi-campus integrated marketing communications team. 

CPAM consists of two teams:

Communications & Public Affairs

  • Resources for the media
  • Communications services (strategy, news releases, writing, photo, video etc.)
  • Media relations training
  • University publications (insideLaurier, Campus Magazine)
  • Social media

Marketing & Creative Services

  • Design services (posters, publications, invites etc.)
  • Official university templates (Powerpoint, letterheads etc.)
  • Laurier's brand standards guide
  • Logo requests

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Laurier’s Lazaridis School alumnus Brad Katsuyama to speak on high-frequency stock trading Laurier’s Lazaridis School alumnus Brad Katsuyama to speak on high-frequency stock trading
(News Release - Apr 29)
Laurier game workshop provides corporate trainers with an escape from the ordinary Laurier game workshop provides corporate trainers with an escape from the ordinary
(News Release - Apr 29)
Laurier recognizes First Responders Day in Ontario Laurier recognizes First Responders Day in Ontario
(Campus Update - Apr 29)
Laurier wins leadership and awareness awards for sustainability initiatives Laurier wins leadership and awareness awards for sustainability initiatives
(Campus Update - Apr 28)
Laurier Centre for Public Safety and Well-Being offers free online ‘situation table’ training Laurier Centre for Public Safety and Well-Being offers free online ‘situation table’ training
(News Release - Apr 25)
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