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Wilfrid Laurier University School of Business & Economics
April 19, 2015
Canadian Excellence
Nicole Coviello

Dr. Nicole Coviello

Betty and Peter Sims Professor of Entrepreneurship, Professor of Marketing

Contact Information
Phone: 519.884.0710 ext.2054
Fax: 519.884.0201
Office Location: P3012

Academic Background

BComm Hons (University of Saskatchewan), MSc (University of Saskatchewan), PhD (University of Auckland, New Zealand), DSc Econ h.c. (University of Turku, Finland)

Nicole Coviello is the Betty and Peter Sims Professor of Entrepreneurship and Professor of Marketing at Wilfrid Laurier University.  She received her PhD in Marketing and International Business from the University of Auckland in 1994. Nicole also holds an MSc (Technology Management) and BComm Hons (Marketing) from the University of Saskatchewan. She began her career at the University of Waikato (New Zealand) and has since held positions at the University of Calgary and the University of Auckland.

Nicole’s research is published in the top journals of three different disciplines.  These include marketing (Journal of Marketing, Journal of the Academy of Marketing Science), international business (Journal of International Business Studies, Journal of International Marketing, Journal of World BusinessInternational Business Review) and entrepreneurship (Journal of Business VenturingEntrepreneurship Theory and Practice). She sits on a range of editorial boards across these fields and is
Field Editor for both Marketing and International Entrepreneurship at Journal of Business Venturing.

Nicole currently holds a three year appointment as Visiting Research Professor at the University of Turku in Finland. She has held similar appointments at Hanken (the Swedish School of Economics and Business Administration) in Finland, and the University of Glasgow in Scotland.  She was also an Erskine Visiting Fellow at the University of Canterbury in New Zealand (2011).  In 2010, she received an Honorary Doctorate from the Turku School of Economics in Finland.


Network processes, new product development and innovation, influences on entrepreneurial internationalisation and international market development, marketing capabilities.

Additional Information

Google Scholar Link

Selected Publications:

Coviello, Nicole E.
(2015), “Re-Thinking Research on Born Globals,” Journal of International Business Studies, 46, 17-26.

Coviello, Nicole E.
and Richard M. Joseph (2012), "Creating Major Innovations with Customers: Insights from Small and Young Firms," Journal of Marketing, 76 (6), 87-104.

     Coviello, Nicole E., McDougall-Covin, Patricia P. and Benjamin M. Oviatt (2011), "The Emergence, Advance and Future of International Entrepreneurship Research," Journal of Business Venturing, 26, (6), 625-631.

     Jones, Marian V., Coviello, Nicole and Yee-Kwan Tang (2011), "International Entrepreneurship Research (1989-2009): A Domain Ontology and Thematic Analysis," Journal of Business Venturing, 26 (6), 632-659.

     Chandra, Yanto and Nicole Coviello (2010), "Broadening the Concept of International Entrepreneurship: Consumers as International Entrepreneurs," Journal of World Business, 45 (3), 228-236.

Slotte-Kock, Susanna and Nicole Coviello (2010). "Entrepreneurship Research on Network Processes: A Review and Ways Forward," Entrepreneurship Theory and Practice, 24 (1), 31-57.

Brodie, Roderick, Coviello, Nicole and Heidi Winklhofer (2008). "The Contemporary Marketing Practices Research Programme: A Review of the First Decade," Journal of Business and Industrial Marketing, 23(2), 84-94.

Brodie, Roderick J, Winklhofer, Heidi, Coviello, NE and Wesley Johnston, 2007. “Is e-Marketing Coming of Age? An Examination of the Penetration of e-Marketing and Firm Performance,” Journal of Interactive Marketing 21, 1, 2-21.

Coviello, N and Martin Cox, 2006 “The Resource Dynamics of International New Venture Networks,” Journal of International Entrepreneurship 4, 2-3, 113-132.

, Nicole E. (2006). "Network Dynamics in the International New Venture" Journal of International Business Studies, 37(5) 713-731.

Coviello, Nicole, Winklhofer, Heidi and Karla Hamilton (2006). "Marketing Practices and Performance of Small Service Firms: An Examination in the Tourism Accommodation Sector," Journal of Service Research, 9(1), 38-58.

Jones, Marian V. and Nicole E. Coviello (2005). "Internationalization: Conceptualizing an Entrepreneurial Process of Behaviour in Time," Journal of International Business Studies, 36(3), 284-303.

Coviello, Nicole E. and Marian V. Jones (2004). “Methodological Issues in International Entrepreneurship,” Journal of Business Venturing, 19 (4), 485-508.

Coviello, Nicole, Brodie, Roderick, Danaher, Peter and Wesley Johnston (2002). “How Firms Relate to their Markets: An Empirical Examination of Contemporary Marketing Practices,” Journal of Marketing, 66 (3), 33-46.

Selected Grants and Awards:

2013-2015: SSHRC Strategic Knowledge Cluster Grant (co-investigator)

2013: Gerald E Hills Award for Outstanding Contribution to Entrepreneurial Marketing in the Past 10 Years, American Marketing Association and the AMA Entrepreneurial Marketing SIG
2010: Honorary Doctorate (DSc (econ) h.c.), Turku School of Economics, University of Turku, Finland
2008: Best Reviewer Award, Journal of International Business Studies

2009/2010/2011/2012/2014: Dean's Commendation for Teaching Excellence (Undergrad, MBA and PhD levels), Wilfrid Laurier University

Selected Editorial Boards:

Journal of Business Venturing (Field Editor for International Entrepreneurship + Marketing)
International Business Review
International Marketing Review
Journal of International Business Studies
Journal of International Marketing
Marketing Theory