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Wilfrid Laurier University School of Business & Economics
April 16, 2014
 
 
Canadian Excellence
 

Welcome to the Marketing Area at Laurier

We are a strong, culturally diverse team of scholars trained in multiple disciplines.  Our work is published in the top international journals in Marketing (e.g. Journal of Marketing, Journal of Service Research, Journal of Retailing, Journal of International Marketing, Journal of the Academy of Marketing Science), as well as leading journals that are complementary to marketing (e.g. Journal of International Business Studies, Journal of Business Venturing, Journal of Consumer Psychology.) We balance our research with a strong applied orientation, enhanced by the many relationships that we have with leading firms known for their marketing and brand management capabilities. 

The Marketing Area at Laurier offers undergraduate and MBA students an excellent range of courses. These reflect both classic and contemporary marketing issues. They also combine sound theoretical knowledge with a clear 'how to' orientation. This balance of theory and application, together with the country's largest business co-op program and a strong cadre of industry-based faculty means our students are well prepared for employment.

Our PhD program offers students the opportunity to focus on research in service marketing and brand management, both unique to PhD programmes in Canada.  Other PhD topic areas include innovation management, research at the marketing/entrepreneurship interface, or studies exploring issues in the area of cognitive neuroscience and consumer behaviour.

We are a growing area in Laurier's SBE, and our team includes:

  • Canada Research Chair (Tier 2) in Market Insight and Innovation - Tripat Gill
  • Chair in Brand Communication Education - Brad Davis
  • Betty and Peter Sims Professor of Entrepreneurship - Nicole Coviello

Please have a look at our recent hires (below) and the bios of our faculty (to the right).

Introducing New Faculty Members
Joined in 2013

Ping Zhao joined the Marketing Area in September 2013. He has a PhD (Marketing) from the Johnson Graduate School of Management, Cornell University. He also holds a M.B.A. (Marketing) from the Goizueta Business School, Emory University and a BSc degree (Engineering) from Tsinghua University in Beijing, China. Before he went back to school to pursue his MBA, Ping worked for nearly 10 years as an engineer, market analyst, and consultant.

Ping’s research interests are customer relationship management (CRM), social network analysis, social media marketing, and mobile marketing. His current work focuses on leveraging the power of social influence to enhance the relationship between customers and firms.

Ping’s teaching interests include marketing management, marketing research, data-driven marketing, customer relationship management, and digital marketing.

Faculty

Blenkhorn, Dr. David , Professor of Marketing

Coviello, Dr. Nicole, Betty and Peter Sims Professor of Entrepreneurship and Professor of Marketing

Davis, Dr. Brad, Laurier Chair in Brand Communication and Associate Professor of Marketing

Gill, Dr. Tripat, Canada Research Chair (Tier II) in Market Insight and Innovation and Associate Professor of Marketing

Kim, Dr. Hae Joo, Assistant Professor of Marketing

Ma, Dr. Zhenfeng, Assistant Professor of Marketing

McShane, Dr. Lindsay, Assistant Professor of Marketing

Menon, Dr. Kalyani, Associate Professor of Marketing

Munro, Dr. Hugh, MBA Director and Professor of Marketing

Obhi, Dr. Sukhvinder Singh, Associate Professor of Psychology (and Marketing, SBE)

Packard, Dr. Grant, Assistant Professor of Marketing

Ranaweera, Dr. Chatura, Area Co-ordinator and Associate Professor of Marketing

Wang, Dr. Fang, Associate Professor of Marketing

Wilner, Dr. Sarah, Assistant Professor of Marketing