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Being a Golden Hawk means more than just cheering on our (really good) varsity teams – it means being a student who cares about your community, who works hard in the classroom, and who takes advantage of all the learning opportunities that can happen outside the classroom, too.


You’ve created a program plan. You’ve executed your strategy. Your programs are running – but are they effective? How do you know if they meet the needs that you designed them for? How do you prove to your board or funding stream that your program is worth continuing?

With limited resources a common theme in many workplaces, the need to evaluate your efforts (and adjust accordingly) has never been greater.

Our blended certificate is designed for those who need to evaluate, analyze and improve upon programs and/or services within the workplace.

Offered in partnership with the Centre for Community Research, Learning and Action (CCRLA) at Laurier, our Program Evaluation as Organizational Development (PEOD) certificate provides an active learning experience designed for a wide range of professionals and recent graduates, from the social profit sector to the corporate sector.

The PEOD certificate will introduce you to different evaluation approaches, evaluation designs, and complementary skills such as:

  • Developing a strong program theory and logic model.
  • Conducting effective interviews and focus groups.
  • Designing surveys.
  • Analyzing survey and interview data.
  • Effective report writing.
  • Applying findings to improve programs and services.
  • Integrating evaluation approaches into organizational learning and development.

Certificate Details

The PEOD certificate consists of 13 units and you must complete all of them to obtain the certificate.

  • Dates: Wednesdays (alternating), Sept. 7, 2016 to March 1, 2017.
  • Time: 4 p.m. to 7 p.m.
  • Place: Laurier's Waterloo campus
  • Fee: $1300

Register for the PEOD certificate.

In addition to the certificate units, you'll be able to book a one-on-one, hour-long session with an instructor to discuss your evaluation project.

Unit Details

Each unit consists of an online module and an interactive, classroom session. We recommend familiarizing yourself with the online content prior to the classroom component.

All sessions are scheduled from 4 p.m. to 7 p.m. at Laurier’s Waterloo campus with a 15-minute break in between.

Registration

Registration is now open. Register for the PEOD certificate.

Details regarding registration can be found on our registration webpage.

Tuition Sponsorship

The United Way Kitchener Waterloo and Area and the United Way Cambridge and North Dumfries are pleased to offer a select number of 50% tuition sponsorships to PEOD registrants. Sponsorships are available to staff members of eligible organizations in Waterloo Region, who are registering for the certificate in their professional capacity (not for personal interest).

Laurier's Centre for Community Research, Learning and Action (CCRLA) also offer a limited number of 50% tuition sponsorships for individuals who would like to register for PEOD but require financial assistance to do so.

Note: Please review the criteria and instructions on the form prior to submitting your application.

Unit 1: Introduction and Certificate Overview

In this first class meeting, you'll be introduced to the course, your classmates, and your instructors. We will also go through the syllabus, and discuss some case studies.

Unit 2: Types and Approaches to Evaluation

This unit will focus on how to think about evaluation in the context of organizational learning and development. You will learn how to select the right approach and type of evaluation to fit with your organization’s evaluation needs. We will also practice developing effective evaluation questions.

Unit 3: Conducting Needs Assessment and Developing Effective Evaluation Frameworks

The purpose of needs assessment, and effective implementation techniques, will be addressed in this module. We will also explore how the results of needs assessment link to evaluation in the context of organizational development.

The second part of this module will provide you with a thorough understanding of how to develop evaluation frameworks that are effective, feasible, ethical, and that fit the needs of multiple stakeholders.

Unit 4: Effectively Communicating How Your Program Works: Creating Theories of Change

In order to effectively evaluate a program or service, it needs to be clear what that program actually is, and how it works to create positive change.

In this unit, you will learn how to effectively communicate their program’s logic by developing program theories and logic models that work. We will identify clear, immediate outcomes, as well as long-term goals for your organization or program.

Unit 5: Selecting the Evaluation Design that is Right for You

Process evaluation examines how well a program is implemented within a specific context. Are the program participants engaged and satisfied? Are staff members following the expectations of the program? Is the training working? Is the program attracting participants from the target community?

We will look closer at assessing process, implementation, and feasibility of a program in this unit.

Unit 6: Improving the Quality of Your Program through Process Evaluation

Several options for evaluation design exist (which can feel very overwhelming for those new to program evaluation). Selecting the design that is right for you requires a careful process to identify a strong research design that can answer your evaluation questions, and yet is feasible within the specific context of your organization (including available resources).

You will be introduced to the most important design options (e.g. quasi-experimental, qualitative), and specific criteria and processes to select among these designs.

Unit 7: Measuring Your Impact

Selecting the right indicators, measures, and questions for your evaluation is important to ensure you are assessing the impact of your program adequately. We will cover how to select the right established measures and how to develop good questions for surveys.

Unit 8: Making Sense of Your Quantitative Data

Good statistical analysis starts with good data. A critical step toward quality data is the processing from when the data are first collected to creating the final dataset for analysis.

In this unit, we will provide important insights into and practical tools for this process. The second part of this unit will focus on basic statistical analysis that produces valid and reliable results, while being feasible for those without extensive training (or access to expensive statistical software) to do.

Unit 9: Conducting Focus Groups and Qualitative Interviews Effectively

There is an art (and science) to conducting effective focus groups and interviews to ensure you obtain accurate data. It also requires practice.

In this unit, you will have ample opportunity to develop and improve your skills in this important method of data collection.

Unit 10: Making Sense of Your Qualitative Data

We will investigate the process of qualitative data analysis, including assigning codes, and identifying themes.

Unit 11: New Approaches to Evaluation and Cost-Benefit Analysis

There are some exciting new approaches appearing within the evaluation field, such as social network analysis, and the use of mixed methods. These are often used to study more complex programs or processes.

We will cover the above approaches, and another important topic related to program evaluation – cost-benefit analysis, which assesses the program’s impact relative to its cost.

Unit 12: Increasing the Utilization of Your Findings: Effective Report-Writing for Organizational Learning

Ensuring that the evaluation results will be used effectively to improve the quality of the program will require a solid report that integrates the evaluation within the context of the organizational learning process. This unit will provide you with helpful insights on how to do this effectively.

Unit 13: Final Review

This session serves as conclusion to the program. You will have the opportunity to share your final evaluation plan(s) with your classmates.


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