Wilfrid Laurier University Part Time, Online and Continuing Studies Calendar - Spring/Summer 2014
Canadian Excellence

Brand Communication
0.50 Credits

Branding is a critical area of marketing strategy relevant to all organizations. This course will examine: the role of brands in consumer decision-making, brand loyalty, brand image and personality, measures of brand equity and corporate brand communication. Through lectures, cases and experiential exercises, students will gain insights into the issues and tools related to brand management.

Additional Course Information
BU352 and BU362.
Location Course # Access/Details
Waterloo Campus BU470H M - 7-9:50 pm - Spring Term 2014