Wilfrid Laurier University Part Time, Online and Continuing Studies Calendar - Spring/Summer 2014
Canadian Excellence

BU452
Marketing Strategy
0.50 Credits

The focus of this course is on the determination and implementation of marketing strategy considering environmental, competitive and company characteristics. An analytic approach is taken and emphasis is based on the identification of the critical factors and information required in designing marketing strategies.

Additional Course Information
Prerequisites
BU352 and BU362.
Offerings
Location Course # Access/Details
Waterloo Campus BU452H M,W - 11:30 am - 12:50 pm - Spring Term 2014