Wilfrid Laurier University Undergraduate Academic Calendar - 2011/2012
Canadian Excellence

MB202
Marketing
0.5 Credit

This course surveys the marketing function and process at the firm level. Topics include the environment of marketing; marketing mix; product, pricing, distribution and promotion variables; contemporary trends in marketing; buyer behavior and marketing research.

Additional Course Information
Prerequisites
MB105.
Exclusions
BU352.
Notes
3 lecture hours
 

Senate/Editorial Changes

Senate Revision April 25, 2011: MB202 Prerequisite addition; effective September 1, 2011.