My Recent Publications (since 2007) and Research in Progress:
Fang Wang, X.-P. Zhang, and M. Ouyang (2009), "Does advertising contribute to firm value? The capitalization of brand intangible," Journal of the Academy of Marketing Science, 37(2), 130-143.
Fang Wang, and X.-P. Zhang (2008), “Reasons for market evolution and budgeting implications,” Journal of Marketing, 72(5), 15-30.
Fang Wang, W. Kozlowski, and M. Ouyang (2008), “Facing the challenges of expansion in the European Union: a review and evaluation of the Polish UHT milk market," The International Journal of Emerging Markets, 3(1), 71-86.
Fang Wang and M.M. Head (2007), “How can the Web help build customer relationships? An empirical study on e-tailing,” Information & Management, 44(2), 115-129.