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Wilfrid Laurier University Leaf
April 23, 2014
Canadian Excellence


Laurier Business Case Competition in Vancouver

The Laurier Business Case Competition gives participants an introduction to university level case-based learning. Case simulations allow students to think critically about business problems and solutions and get a real-life introduction to business decision making. 

The Case

Oliver Davis, founder and owner of Green Meadows Lawn Service in Ottawa, was wrapping up his eighth season in the outdoor lawn maintenance business.  Through those eight seasons, Oliver sustained his enviable record of no lost clients, no employee terminations, and no debt.  His revenues had continued to grow and, as a university student, he was pleased that the gross revenue for his summer job was six figures.  The previous year marked another accomplishment for the young entrepreneur.  Oliver was awarded the 2003 CIBC Student Entrepreneur of the Year for his company, Green Meadows.  It had been a great summer but now the lawn care season was coming to an end and Oliver was becoming increasingly preoccupied with the future.  The challenge of sustaining his personal commitment to growing the company while not losing touch with his employees, his clients and his values weighted on his mind.  As he headed to the coffee shop to meet his crew at the end of the day, he knew that the changing seasons signaled a need to focus on a plan for the future. 

The Competition

In teams of 4 or 5 you will be asked to analyze the industry and company outlook and develop a plan to help the company move forward. With the support of Laurier faculty and students, you will put together a 10 minute presentation outlining your proposal. A panel of faculty and business leaders will determine which proposal best meets the goals of the company and is the most realistic to implement. 

The Prize 

The winning team will receive a Grand Prize along with a plaque.

There will also be prizes awarded to teams who demonstrate various skills and commitment to the competition.

The Details

Date: Saturday May 3rd, 2014

Time: 8:30 am - 6:00 pm (Lunch will be provided)

Location: Crofton House School, 3200 W 41st Ave  Vancouver, BC

The Agenda

8:30 am - 9:00 am
 Arrival and Registration
9:00 am - 9:30 am
 Welcome/Icebreaker/Team Assignments
9:30 am - 10:15 am
 Intro to Case-based Learning/Presentation Skills
10:15 am - 10:30 am
 Refreshment Break
10:30 am - 12:00 pm
 Mini Lecture & Case Introduction/Q & A
12:00 pm - 1:00 pm
1:00 pm - 3:00 pm
Group Discussion/Presentation Preparation
3:00 pm - 3:15 pm
Refreshment Break
3:15 pm - 4:45 pm
Case Presentations/Feedback - Semifinals
4:45 pm - 5:15 pm
Case Presentation - Finals
5:15 pm - 6:00 pm
Reception/Presentation of Awards

How to register?

Click on the 'Forms' link in the sidebar or contact  or 519-884-0710 ext 4296