Laurier Business Case Competition in Vancouver
To Register, please complete the form found here
The Laurier Business Case Competition gives participants an introduction to university level case-based learning. Case simulations allow students to think critically about business problems and solutions and get a real-life introduction to business decision making.
The Case
In July 2006, as Bill and Angela Moffat looked back at the first year of operations for Want
Beverages (www.wantbeverages.com) and looked ahead to their plans for the coming year, they
realized that there were many decisions that needed to be made. The owners of the company could clearly picture where they wanted the company to be several years in the future, but the path to get there was not as clear. What should they do in the upcoming year to increase sales to a level that would ensure success in achieving their long-term goals? Due the dynamics of the industry they felt they needed to move quickly but a lack of resources, both people and money, was limiting their growth potential. So far they had financed
Want from personal savings and lines of credit but they now needed more secure financing
arrangements. They were not sure what would be the best source of funds but they were sure that
any lender or investor would want to see a detailed marketing plan for the next two or three years.
The Competition
In teams of 4 or 5 you will be asked to analyze the industry and company outlook and develop a plan to help the company move forward. With the support of Laurier faculty and students, you will put together a 10 minute presentation outlining your proposal. A panel of faculty and business leaders will determine which proposal best meets the goals of the company and is the most realistic to implement.
The Prize
The winning team will receive a Grand Prize along with a plaque.
There will also be prizes awarded to teams who demonstrate various skills and commitment to the competition.
The Details
Date: Saturday April 27, 2013
Time: 8:30 am - 6:00 pm (Lunch will be provided)
Location: TBD in Vancouver, BC
The Agenda
| 8:30 am
- 9:00 am |
Arrival and Registration
|
| 9:00 am
- 9:30 am |
Welcome/Icebreaker/Team Assignments
|
| 9:30 am - 10:15 am
|
Intro to Case-based Learning/Presentation Skills
|
| 10:15 am
- 10:30 am |
Refreshment Break
|
| 10:30 am - 12:00 pm |
Mini Lecture & Case Introduction/Q & A |
| 12:00 pm
- 1:00 pm |
Lunch
|
| 1:00 pm - 3:00 pm
|
Group Discussion/Presentation Preparation
|
| 3:00 pm - 3:15 pm
|
Refreshment Break
|
| 3:15 pm - 4:45 pm
|
Case Presentations/Feedback
- Semifinals |
| 4:45 pm - 5:15 pm |
Case Presentation - Finals |
| 5:15 pm - 6:00 pm
|
Reception/Presentation of Awards
|
Need More Info?
Contact Amanda at agulka@wlu.ca or 519-884-0710 ext 4165
