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Wilfrid Laurier University School of Business & Economics
September 20, 2014
Canadian Excellence

Panel Session

Network management involves more than schmoozing and being on LinkedIn...

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Date: Friday, September 28, 2012
Location: Senate & Board Chamber, Wilfrid Laurier University
Time: 9:30AM - 12:00PM

Learn how our panelists have grown their businesses, their keys to success and how they have responded to changes in the market place.

Every individual and every organization is embedded in a network of relationships. These relationships form your social capital - 'the' asset that can help you access human, physical, technological, organizational and financial resources.

This session will explore how the social capital of a network can be mapped to identify which relationships to leverage, nurture or mobilize to create or capture opportunity. We will also highlight the risks inherent in networking and when going viral is more of a virus. This will help you become more sensitized to your own network so that you can think strategically about it.

The tourism industry and panel session is open to the community and will be moderated by:


Nicole Coviello
Betty and Peter Sims Professor of Entrepreneurship
Professor of Marketing
School of Business & Economics
Wilfrid Laurier University

Nicole Coviello is the Betty and Peter Sims Professor of Entrepreneurship, and Professor of Marketing at Wilfrid Laurier University in Waterloo, Canada. She earned her PhD at the University of Auckland and holds an Honorary Doctorate in Economics from the University of Turku in Finland.

Nicole teaches on the MBA and PhD programmes at Laurier. Her research interests are cross-disciplinary and include new venture network and resource dynamics, entrepreneurial internationalization, new product development, relational marketing practices and marketing capabilities. Nicole's research has appeared in several leading journals including Journal of Marketing, Journal of International Business Studies, Journal of International Marketing, Journal of Business Venturing, and Entrepreneurship Theory and Practice. She serves on a number of editorial boards and is currently Field Editor (International Entrepreneurship) for the Journal of Business Venturing, the premier journal in entrepreneurship.

The panel will include prominent entrepreneurs:

Mark Bingeman_1.JPG

Mark Bingeman
Bingemans Inc.

Mark Bingeman began his hospitality career with the B.A. from Michigan State University. Upon graduation, Mark held a variety of managerial positions with both Mariott and Hyatt Hotel Corporations throughout the United States. While with Hyatt, Mark was honored with the Manager of the Year accolade in 1992.

Upon returning home in 1994, Mark joined the family firm, Bingemans Inc., and received hands-on experience within the various business units. Bingemans Inc. is a hospitality firm which operates six separate units; Camping Resorts, Bingemans Big Splash Waterpark and FunworX Indoor Playland, Catering and Convention Facility, full service vending operations and cafeteria management operations, and large scale special event food service operations.

In 2004, Mark assumed the helm of Bingemans Inc. and has continually maintained an active hands-on approach to the business.

Mark has served as support and resources for the following organizations:

George Brown College Industry Advisory Board - past
Conestoga College Industry Advisory Board - current
Kitchener Conestoga Rotary Club - current
President of the Waterloo Regional Tourism Marketing Corporation (responsible for assisting in creating a regional tourism organization) - current
Board member of the Waterloo Inn - current
Board member of Drayton Entertainment - current
Member, Young Presidents Organization (YPO) - current
Centre for Family Business Program Committee - past
Board member for the Canadian Automatic Merchandising Association - past


Paul Maxwell
Maxwell's Music House

Paul developed the idea for Maxwell's Music House in his 4th year studying business at Wilfrid Laurier University. Maxwell's offers a licensed lounge near Laurier's Waterloo campus featuring professional live performances as well as jam space, music lessons, workshops, rock star camps and much more. In addition to completing a music minor, Paul studied piano privately for 12 years and has been teaching equally as long. Paul won the Young Entrepreneur of the Year Award through the KW Chamber of Commerce twice over the past few years as well as several other awards for his contributions to arts and entrepreneurship.