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Wilfrid Laurier University School of Business & Economics
September 23, 2014
Canadian Excellence


Dr. Barbara Carmichael

Dr. Barbara Carmichael, Director of the LRCE Centre, is a Professor in human geography who teaches tourism courses in the Department of Geography and Environmental Studies. Her courses are Geography of Tourism, Geography of Recreation, Geography of Tourism Marketing and Seminar in Tourism Research. Dr. Carmichael has an MBA from the University of Durham, U.K. and a PhD in Geography from the University of Victoria, British Columbia. Her doctoral research focused on destination image and tourist choice behavior. She is no stranger to the School of Business and Economics since, over the last sixteen years, she has taught many SBE students in her popular tourism courses.
Her research interests include tourism experiences; tourist-resident interactions; tourist decision making and tourism entrepreneurship. Her recent work in tourism involves tracking tourism experiences using mobile technologies in joint research with Dr. Sean Doherty. In entrepreneurship her work focuses on transnational tourism entrepreneurship, commercial home entrepreneurship and lifestyle entrepreneurship. Dr. Carmichael has enjoyed working in the development of the NeXt centre, as the Associate Director from 2005-2009 and as Director of NeXt from 2009-2011, LCRE from 2011 to present. She is working together with the Associate Director, Dr. Sofy Carayannopoulos, in the development of new research initiatives and special events.
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