ICE (undergraduate level)
The Integrated Case Exercise (ICE) is a week-long case study competition that takes place in the winter and spring terms and is unique in Canada. Started 30 years ago, this competition gives all third-year BBA students the opportunity to analyze current, comprehensive problems facing real companies.
Groups of five to six students present their recommendations in writing and orally to a board of SBE faculty. The groups with the best overall performance before each internal board are selected to present before an external board of business executives, including those of the case company, and other professionals. Through this competition, BBA students have the chance to integrate the management disciplines into a real-time problem-solving context, experience work world pressures, develop presentation skills, and interact with business executives.
Recent ICE Winners
Region of Waterloo International Airport
Congratulations to the winning team!
Advanced Asset Tracking Systems Inc.
Congratulations to the winning team. Read their post-win interview below.