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Wilfrid Laurier University School of Business & Economics
September 5, 2015

Canadian Excellence


Andy Macaulay, BBA '80, Co-Founder, Metapurpose

Andy joined the marketing communications industry after graduating from Laurier in 1980 with aBBA.

With the impatience of youth & the confidence gained at Laurier, Andy decided early on that the industry he had joined could do with a little renovation. That led him to help found 3 different advertising agencies during his career.

The first, Roche Macaulay & Partners, won Canadian Agency of the Year 6 times in the Nineties, and International Agency of the Year in 1998, his last year with the firm. In anticipation of the revolution the digital age would cause to brand communications, Andy started zig in 1999. That agency grew to 120 people working for prestigious clients like Unilever, Molson, & IKEA. Andy and his partners sold the firm to MDC. Most recently, Andy served in an advisory capacity as Chairman of Union for its start-up year.

He now does brand purpose consulting. In addition to supporting the SBE, he sits on the Boards of the Macaulay Child Development Centre, Evergreen, and on the Advisory Board for Evergreen CityWorks.