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Wilfrid Laurier University School of Business & Economics
August 29, 2015

Canadian Excellence


Lindsay Duffield

Lindsay Duffield'79, President, Jaguar Land Rover Canada

After graduating as the Gold Medalist in his class, Lindsay Duffield joined IBM Canada, spending 14 successful years in numerous sales, marketing and financial services positions in Canada and the U.S. In 1993 he netered the auto industry as Director of Marketing and Communications at Mercedes-Benz Credit Corporation. In 1996, he moved to BMW Group Financial Services as Vice-President Sales and Marketing, and then, in 2000, he moved to Columbus, Ohio as Vice-President of Operations. In 2004, he was appointed the first Canadian-born President and CEO of BMW Group Canada. In 2010, he became President of Jaguar Land Rover Canada.

Duffield supports three universities, including Laurier, where he has shared his comprehensive business expertise with students, alumni, and administration. He is a Director of the York University Foundation, a member of the University of Toronto's International Alumni Council and on the 10-member cabinet assisting with the Rotman School's five-year, $200 million fundraising campaign. Duffield is a Director of the Association of International Automobile Manufacturers of Canada and a past director of the Canadian Automotive Institute. He has been a keynote speaker at a number of industry conferences focusing on business transformation, customer relationship management and premium customer experiences.

His wife, Ruth and his brother, Jim are also Laurier graduates. He has two hockey and car crazy sons - Jordan and Christian.

Other degrees: MBA - University of Toronto, Rotman School of Management, 1985