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Wilfrid Laurier University School of Business & Economics
September 23, 2014
Canadian Excellence


CEO In Residence

At Laurier we pride ourselves in inspiring lives of leadership and purpose and we look to Canadian executives who lead their businesses with the qualities and characteristics of excellence that we seek to develop in our students.  

The Laurier CEO In Residence is an appointed honour by the Dean of the School of Business & Economics, and has been developed to deliver a perspective to students beyond their studies and research in the classroom. 

On Thursday, May 15, 2014 we welcome our 5th CEO, Lindsay Duffield (BBA co-op '79), President of Jaguar Land Rover Canada. Lindsay will be presenting a keynote talk entitled "The rebirth of two automotive icons" at 1 p.m. in the Paul Martin Centre. All are welcome! Please click here to RSVP.

For more information contact Patrycja Gadomski-Cebo at or 519-884-0710 ext. 3280.

About Lindsay:
After graduating as the Gold Medalist in his class at Laurier, Lindsay Duffield joined IBM Canada, spending 14 successful years in numerous sales, marketing and financial services positions in Canada and the U.S. In 1993 he entered the auto industry as Director of Marketing and Communications at Mercedes-Benz Credit Corporation. In 1996, he moved to BMW Group Financial Services as Vice-President Sales and Marketing, and then, in 2000, he moved to Columbus, Ohio as Vice-President of Operations. In 2004, he was appointed the first Canadian-born President and CEO of BMW Group Canada. In 2010, he became President of Jaguar Land Rover Canada.

Duffield supports three universities, including Laurier, where he has shared his comprehensive business expertise with students, alumni, and administration. He is a Director of the York University Foundation, a member of the University of Toronto's International Alumni Council and on the 10-member cabinet assisting with the Rotman School's five-year, $200 million fundraising campaign. Duffield is a Director of the Association of International Automobile Manufacturers of Canada and a past director of the Canadian Automotive Institute. He has been a keynote speaker at a number of industry conferences focusing on business transformation, customer relationship management and premium customer experiences.

His wife, Ruth, and his brother, Jim, are also Laurier graduates. He has two hockey-and-car-crazy sons, Jordan and Christian.


BBA co-op - Wilfrid Laurier University, School of Business and Economics, 1979
MBA - University of Toronto, Rotman School of Management, 1985