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Wilfrid Laurier University School of Business & Economics
May 19, 2013
 
 
Canadian Excellence

PepsiCo Pitch Competition



To build more soft-skill development into the business curriculum and to lead into the business plan portion of the competition, faculty made the PepsiCo Pitch a required part of the course with selected students from each lab.

Students are introduced to the 'art of the pitch' in labs early in the semester, then develop a two-minute 'elevator' pitch to investors for their new venture ideas. After students presented their pitches in class, each teaching assistant chose the top two pitches to move onto the semi-finals.

“The PepsiCo Pitch Competition is a great opportunity for our students,” said Steve Farlow, executive director of The Schlegel Centre for Entrepreneurship. “Pitching is a vital skill that these students will use throughout their careers."

Below is a list of the previous winners.


2012

1st Place: Sean Cameron

2nd Place: Demilade Oba

3rd Place: Linda Xie

2011

1st Place: Benjamin head

2nd Place: Rebecca Yaffa

3rd Place: Stephanie Chan

2010

1st Place: Jeremy Enns

2nd Place: Eric Garand

3rd Place: Nick Ewanick