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Wilfrid Laurier University School of Business & Economics
August 28, 2015
Canadian Excellence


Jason McDonell, BBA '96, Vice-President, Marketing, PepsiCo Foods Canada

Jason has over 17 years experience in the Consumer Packaged Goods Industry. He has spent 14 years with PepsiCo in Canada and the U.S. in Brand Marketing, Shopper Marketing and Customer Mgmt. Some of his career highlights include inventing Munchies Snack Mix and leading the team that developed the Doritos “Crash the Super Bowl” program in the U.S. Prior to Jason’s current role, he was the VP/GM for PepsiCo U.S. Sales leading the Safeway team in California.    

Before joining PepsiCo in 1998 he was in Brand Management at Procter & Gamble.

He has also been a Board of Director on Optimist Clubs and “Do Something”, a not-for-profit organization in the U.S. and is currently a coach for his sons travel baseball team in Vaughan