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Wilfrid Laurier University Lazaridis School of Business & Economics
November 26, 2015
Canadian Excellence



The PhD program in Marketing is a research-based degree aimed at developing students into productive research scholars and educators.

The program is structured as a four year step-wise process. In the first two years, students complete twelve required courses. These include marketing theory and philosophy, marketing strategy, consumer behaviour, service and relationship marketing, research in brand and product, behavioural research methods, and various statistics courses. Examples of seminar topics that may be covered include (but are not limited to): Network Theory, International Marketing, or Judgment and Decision-making. Seminar topics are determined by the interests of the students and available faculty.

Comprehensive exams are typically completed at the end of the second year. In the third and fourth years of the program, students focus on proposing and then completing their dissertation. In order to develop and refine their research skills, students are expected to engage in research throughout the program. They also complete a non-credit course on University Teaching.

The primary research interests and expertise of our PhD supervisory team relate to consumer behaviour, innovation, brand and product marketing, service and relationship marketing, marketing strategy, and entrepreneurship in marketing. Required courses for PhD in Management – Marketing are listed in the Course Structure. Course descriptions can be found in the Graduate Academic Calendar 2013/2014.

For more information about the Marketing area, please click here.

Information on the admission process can be found here.

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